Stock Photo News from A-Z FOTOS. The first modern ezine combining the work of the creative professional with pictures, stock photography and marketing.

Stock Photo News

The First modern eZine to combine Pictures and Marketing

Stock Photo News
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Stock Photo News from A-Z FOTOS

November 1999


* Current issues in the stock photo business.

* The new version of Alta Vista gives problems for website positioning.

* Will we see Dynamic Pricing of stock photos in the future?

* Where to find the best online discussions on the stock photo industry ?

* How to make the best of the last year before the New Millennium.

* Website promotion.

* New stock photos.


*** Please note: We will not sell or rent the email addresses belonging to our subscribers - we respect their privacy. ***

Current issues in the stock photo business
Besides the game between digital photography and traditional film materials, the film size question has got new perspectives. With a higher proportion of stock photos selected from online viewing on web sites the traditional preference for medium format slides are now no longer obvious. On the screen of your monitor you can not tell the difference in size from a 24 x 36 to a 6 x 7 original, or even much larger. You can have a quick look at the differences of the originals here. Use your browser to come back.

This gives the small format of 24 x 36 photography a short cut through the online competition. When this is coupled with the much lower cost of film, and not least proper scanning, it opens many doors for amateur photographers to make online business. Scans of 24x36 slides on Photo CDs by Kodak or Digital Science, or by the photographer with fine slide scanners like Nikon Super Coolscan 2000 or Polaroid SprintScan 4000 are much more affordable, than the traditional professional drum scans.

The preference for 24 x 36 in professional photography for news and press has been successful for many years. For a long time many other fields of photography have also benefited from the quick and easy handling and versatility of the 24 x 36 format. A good example is Seth Resnick.

In the overall picture I expect to see a preference for the larger formats for many years to come. The impression is that most stock photo buyers still want to see the original film on the light table - and here the classical competition between the 35 mm film and the medium formats gives results as usual to the advantage of the medium formats. Have a look at the difference in size?

Many picture researchers have been tempted to make use of the large panorama formats, e.g. 6 x 17 cm. In the final publications it is usual obvious what the size of the original was - not because of the exceptional quality, but because these images keep the panoramic format. In reality this effect can easily be obtained through proper cropping of suitable stock photos in more common formats.

Here is an example of the panoramic format.


The new version of Alta Vista gives problems for website positioning
The "new" Alta Vista, lounged the 25. October, has given much worries for commercial website owners. After this date Alta Vista seems to have thrown a lot of former registered website pages out of its database. They claim it is an effort to make searching with Alta Vista more useful. Many website owners with photographic content has put a lot of efforts into producing the so-called doorway pages, each optimized for a specific short phrase to get a higher position when such phrases are searched. The discussion about how to overcome this problem is worth following at Market Position Talk. It seems to be a must now, if you use doorway pages, to shape them with substantial different content, besides the differences in key words.


Will we see dynamic pricing in the stock photo business in the future
In his excellent book "Digital Darwinism", Evan I. Schwarts focuses on the dynamic pricing of goods and services on the internet, among several other thought provoking aspects ("7 Breakthrough Business Strategies for surviving in the cutthroat web economy"). His point is that the online businesses have more potential than the traditional ones, but at the same time online businesses are in a harder competition in the online global market place. The traditional weapon of the competition is the pricing policy, and online it is possible quickly to adjust prices. If your business is not set off for this combat, you might loose. In the stock photo business we might see the differentiation of prices linked to higher or lower resolution to be an example of that. Corbis Digital Stock for example has recently made big efforts to offer such differentiation of prices to online buyers.


Where to find the best online discussion on the stock photo industry
You will find the most extensive discussions about the stock photo industry seen from the side of photographers (and mainly American) at the STOCKPHOTO network:

From a British (and more general European) perspective you will find a lot of interest at Photo-Forum


How to make the best of the last year before the New Millennium
Both as a buyer of photographic services and as a photographer, it pays to be aware of the potential of portrait photography in 1999. The passing of 1999 will stay in history as a sharp line which will make photos and especially portraits have a special value for the years to come. What about announcing special offers to families to have taken individual portraits of all family members? - or in other ways to benefit from the situation? - And remember to organize to have taken portraits in your own family, as well!


Web site promotion
All web sites´ wellbeing depends on exposure. If your customers can't find you, your nice website will not generate the expected income. Read more about ALLeMarketingTips here.


New stock photos
If you need new stock photos from India or England, search here for the photos.


PS If you are eager to increase the traffic to your web site in a dramatic way, take a look HERE.

Seeing you in January, 2000! Soren Breiting. A-Z FOTOS.

Copyright 1999 by Soren Breiting, A-Z FOTOS.

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Stock Photo News is your professional ezine to keep in touch with the trends of the online market for photography. By combining marketing issues with stock photography and how to make the most out of pictures this monthly ezine helps you not to loose on the dynamic market for pictures and how they are used.

Stock Photo News takes the pulse of the stock photo industry and gives you hints on how to search for stock photography and where to get the best pictures.

News about new picture agencies, merging stock photo agencies and other important changes for the creative professional are brought in many issues.

Even for the budding stock photographer or the student of creative productions this photo ezine should be well worth studying as it is dealing with the potential of pictures and offer stock photo news related to marketing and stock photography - including the newest information about stock photo distributors / picture agencies.

Stock Photo News has been published since 1999 and was the first professional newsletter to combine pictures and marketing.

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