PHOTO NEWS from A-Z FOTOS
first Modern eZine combining Stock Photography and
Marketing - Published since 1999
important for picture buyers and image providers.'
From the Editor
Market segmentation of stock photo delivery
Your gift for reading SPN
Multi domain hosting - cheap and huge
Bilingual Marketing - Profit from Two Languages in
Promoting Websites and Business
Will Canon EOS-1Ds Mark III kill digital backs and
Alamy hits 10 million images
age fotostock unveils easyFotostock - low budget
Royalty Free pictures
THP Photo Services launches THP PhotoStorage
Since Last Stock Photo News
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FROM THE EDITOR
to a new issue of Stock Photo News with helpful
hints and info for the picture researcher, publisher and
the stock photo industry.
tuff segmentation that is already in play will continue.
The price for simple pictures will continue to stay at a
very low level compared to the past.
everybody is running around with a digital camera that
can produce the technical quality for reproduction for a lot
of uses it will be possible for the user of pictures to find
suitable pictures as long as the demand isn't for outstanding
because of the camera phones the news and press
photographers are also under pressure. Many others might have
been on location before the press photographer has arrived.
is the theme in this issue of SPN. Make sure to read
the press releases below as documentation.
a gift for waiting for Stock Photo News, I have included
some useful gifts I expect will be valuable for your future
work. Remember to download them while they are still available.
and text are still a crucial element of all online success
and I include a fresh article about bilingual marketing -
should be able to benefit from these points.
reading Stock Photo News!
"Find Stock Photos from most of the World"
tips and relevant articles are appreciated. Send
email to sb@TAKETHISAWAY-azfotos.com (please remove the
inserted part added to avoid email harvesters).
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addresses belonging to our subscribers - I respect your
privacy. This mail list will only be used to send you the
monthly ezine. - This ezine uses opt in addresses.***
MARKET SEGMENTATION OF STOCK PHOTO DELIVERY
web is full of sites that are offering pictures of a
mixed quality for a slant but with the best pictures being
good enough for serious use. Some are in fact brilliant
photographic images. And too many amateur photographers
are simply happy just to see others making use of their
said - people find it more fun to help others with their
photo needs than giving a hand with washing windows!
effect of these trends is documented in the press
releases below. Segmentation of the stock photography offers
between low cost delivers with huge image databases and very
little focus on editing, but using the mechanisms of web 2.0
doing some of the evaluation.
web 2.0 is referring to the interaction between the users
and the website and the whole idea of creating community
linked to the online presence.
on the other edge we see tightly edited stock photo
sources with much focus on creative and unique images and
high pay out to the lucky photographers who are good enough
for this competition.
to this segmentation we see a quest for still better
picture search engines and for the quality of the key wording
of each stock picture. As part of that when combined with
availability of the pictures we see the success of Alamy now
with more than 1 million stock pictures online.
the big picture more advertising agencies and other
professional picture researcher are becoming more comfortable
with using micro payment stock photo sources, according to
the report '2008 Online Images Outlook: Microstock Adoption
Accelerating', referred to by Stock Asylum Staff Report
from 24. Oct.
accept of micro payment stock is mainly taking market
shares from the royalty-free stock photo market but I guess
it will continue and eat of the whole traditional market
for stock photos, too.
consequences for these trends for the stock photo
industry seem to be a need for still being more perfect in
the offers for the upper segment of the market.
is about technical as well as creative quality of the
what might be overlooked is that the ability for creating
branding towards this exclusive market might be very important
too. The credibility of the delivered quality and uniqueness
will be on test every day.
seems to be relevant for picture agencies as well as for
individual photographers, especially for commissioned work
and on assignment jobs. To be branded as a *star photographer*
will be very attractive.
photographers as well as for picture agencies to cover
the full market segmentation might be a part of the best
strategy, too, as we already see examples of, see for example
the press release from AgeFotostock below.
YOUR GIFT FOR READING SPN
the valuable gift for reading SPN and staying with us,
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subscribers to SPN
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BILINGUAL MARKETING - PROFIT FROM TWO LANGUAGES IN PROMOTING
WEBSITES AND BUSINESS
language is a widespread language and Internet has
made its position even stronger globally. But many customers
don't have English as their mother tongue and feel more
comfortable with their own language. A picture tells a 1000
words but marketing with pictures alone won't do it in Google
and other search engines.
a good start exploring aspects of bilingual marketing for
your profit and accountability in this article.
you run an internet business you should benefit from these
tips about bilingual marketing. If you are running your
business in an English speaking country then you should analyze
which second language your potential customers would like
to find your website and buy from you.
you are running an internet business in a non-English speaking
country you should make sure to have an English version of
site, too. That will give you access to millions more of potential
you plan your online visibility in two languages you have
Bilingual website divided on two domains
You can keep your two language versions on two different domains.
That will give you the advantage that you can have key word
domain names in the relevant language or use national domains,
like we have with google.com and google.fr .
Bilingual website divided on one domain, but two subdomains
This is another option, as the subdomains will function as
But it can also be set up, so the main site is in the root
the domain and the extra language is in a subdomain, like
with Yahoo: yahoo.com as the general English language version,
and fr.yahoo.com/ as the French version of Yahoo.
The bilingual website is simply divided with the second
language version in a subfolder. This is a very common approach
to a bilingual website and it will function fine for a smaller
On the other side you will not benefit from some of the special
possibilities for the promotion through bilingual marketing.
some time it has been possible to include an automatic translation
script on the English language web pages. The script using
translation service will then translate the concrete webpage
desired language when the visitor is just pushing a button.
Scripts exist at the moment to translate English texts into
French, Italian, German, Portuguese, Japanese, Korean, Russian
the moment such translator scripts are more for marketing
as the quality of the translated text is very different from
human translator could do. On the other had the translated
definitely give the visitor an impression of what the webpage
If you make links to the translated urls from other websites
get some extra traffic through the search engines.
can se an example here at Free Articles http://www.free-articles.net/
visibility with free articles
Many marketers have realized that writing and distributing
free reprint and use is one of the very best marketing tools
today. Such article marketing rides on the power of viral
When each article is uploaded to article directories like
EzineArticles.com , GoArticles.com and ArticleCity.com they
their own life in cyberspace and promote your ideas, back
branding for years to come.
you have a bilingual capability yourself it will give you
advantage, just read on.
To write a lot of articles for the article directories can
be quite tuff,
or at least time consuming. Some use ghost writers that write
on your behalf. Another option is to use PLR articles, private
label right articles. These are typical articles you buy.
they are good they will focus on a specific topic and give
with the use of relevant keywords distributed in the article.
speaking people will use such a PLR article as their own on
or, much better, to rewrite it.
fact the idea is that when you get PLR to an article you have
freedom to use it for what ever you want, except to sell it
as it is.
But such an article will not be accepted in the article directories
many others are also using the exact same text. A complete
be necessary for the use in article directories for viral
and here comes the scoop. If you just translate an English
into another language that will normally function as a completely
new-written article. One of my most read articles in my mother
Danish comes from such an original PLR article I bought in
I must add that I did the translation a little bit creative,
is also the freedom you have with PLR articles.
a bilingual marketer you will be able to go both ways, depending
on the sources of PLR resources in the second language to
you will have access to.
websites are a standard for many big companies outside
English speaking countries. For multinational companies directed
towards consumers the quest for multi-language websites and
is a must, like we see it with Canon.com , Sony.com , Nokia.com
a selection of good PLR articles at
WILL CANON EOS-1DS MARK III KILL DIGITAL BACKS AND MEDIUM
a newly developed chip giving 21.1 megapixels and full frame
the Canon EOS-1Ds Mark III will be a hard competitor for medium
cameras used for high-fashion and commercial photo studios.
for outdoor use, sports, events and wildlife photography the
Canon EOS-1Ds Mark III is promising: Noise free use of higher
sensibility and a professional anti dust system to keep the
and shutter free from dust. A feature that photographers who
change lenses will appreciate.
from November 2007.
See the specifications at
ALAMY HITS 10 MILLION IMAGES
UK, 8 October 2007
nought to 10 million images in under eight years. That's the
success being celebrated by Alamy, a UK internet start-up
that is now the web's largest stock photo site.
in 1999, the company, based in Abingdon, Oxfordshire, has
experienced phenomenal growth to reach today's milestone figure
10 million images.
employs over 50 people at its UK headquarters and another
100 plus in its offices in Kerala, India. It sells images
buyers worldwide on behalf of 10,000 photographers and over
400 picture libraries.
privately owned, Alamy is a family business that has carved
out a unique place in the world of stock photography. It combines
pioneering, entrepreneurial style with a philanthrophic approach.
was started by CEO James West with his uncle and company chairman
Mike Fischer, co-founder and former CEO of RM Plc, the leading
provider of IT solutions to UK schools, colleges and universities.
vision of creating a large, open, unedited, online collection
has helped to revolutionise the stock photo industry. Anyone
submit to Alamy as long as they meet technical requirements
contributors retain ownership and control of their pictures,
receiving 65 per cent of each sale, one of the highest rates
the company has grown it has invested in new technology to
improve its search engine so that customers can find the right
image quickly and easily. It is currently working on a new
of products and services.
company turnover for 2006 was £13.8 million/ $24 million
projected to exceed £14.5 million/ $28 million in 2007.
profitable in 2004 and, since 2006 has been providing approximately
£1 million/ $2 million a year to a number of medical
one of which is operating at the UK headquarters where researchers
working on a therapeutic cancer vaccine.
James West said "Alamy's success demonstrates that it
to offer customers an encyclopaedic collection, pay photographers
the lion's share, and still be profitable."
AGE FOTOSTOCK UNVEILS EASYFOTOSTOCK - LOW BUDGET ROYALTY FREE
Release October 2007 Barcelona and New York
fotostock unveils easyFotostock - low budget Royalty Free
the past few months the age fotostock IT and marketing teams
been hard at work developing easyFotostockTM, an innovative
model in stock photography, which is expected to become another
of significant additional income for the company.
fotostock has always taken the necessary steps to ensure the
lasting existence and profitability of the company, which
operating for almost 35 years, as well as the livelihood of
photographers and other specific provider collections age
distributes. As business models change it was deemed necessary
develop one that suited the needs of an emerging market segment
is the result of the clear understanding the company
has developed regarding the technological disruption digital
has produced, and the benefits of the economies of scale it
thereby giving place to an enormous volume of images that
affected the final price. This situation has made it interesting
more segments of the visual market to use images cheaper,
faster and even
more conveniently than ever before.
is a "low budget Royalty Free" (LBRF) model, and
new site at www.easyfotostock.com is currently being beta-tested
offer a very attractive pricing formula, for resolutions like
26MB or 50MB, also allowing to subscribe to the service in
clients to enjoy the convenience of such a model, without
collateral problems associated with the philosophy of the
standard subscription model.
new site will be accessible within the age fotostock website
easyFotostockTM will share in client names, as well as the
of the e-commerce platform, lightboxes, Digital Access Management
end and more, thereby offering a sweet deal for all those
thousands of clients
accustomed to using www.agefotostock.com.
all age fotostock distributors using directly or indirectly
THP technology (over 120 in total) will have the opportunity
the easyFotostockTM module within their websites, thereby
clients to enjoy the same facilities.
is not a another photographer community and for that matter
it will not have a forum where photographers will be moderated
explain stories about how many downloads they make, how much
they like their
colleagues´ images, debating about Model Releases or
how much money most of
them finally receive... easyFotostockTM is an extension of
core business, RM, RF and now LBRF that simplifies the purchasing
and correctly licenses images to all those clients that are
looking for a
good image at an affordable price.
is the answer for all those clients that still want images
of good enough quality but are not prepared to pay RF or RM
prices as they
neither require the control or sophistication.
is also the answer for that surplus of images age fotostock
receives from photographers around the world and that cannot
into the strict professional editing process for the age fotostock
Pixtal (RF) collections, and that are returned to the authors
the images may be commercially viable they don´t have
that leading edge that
makes them a clear winner.
easyFotostockTM, a selling engine has been created that will
willing photographers, as well as other participating suppliers,
the scope of images that can be channeled to the market for
the clients to
select their preferred option.
THP PHOTO SERVICES LAUNCHES THP PHOTOSTORAGE
Press release October 2007
from Age Fotostock:
Photo Services, the business unit from age fotostock that
offers hosting and marketing services for the stock photography
industry, is proud to announce the global launch of its latest
service, THP PhotoStorage.
new service provides daily image updates and fulfillment
of high resolution files for over 5 million images (from 243
image providers) currently residing on THP high end servers,
thanks to an underlying proprietary technology developed by
age fotostock IT team.
PhotoStorage is aimed at any distributor of stock photography
images that would rather concentrate efforts and resources
needed marketing and communication, than uploading, updating,
correcting, withdrawing, re-organizing, and above all, storing
millions of images from an ever growing number of sources.
THP PhotoStorage can now allow distributors the freedom to
as many collections as they want, without all the associated
that start with the receipt of a huge supply of high resolution
files to its subsequent upload onto the website.
this new development, Sylvie Cherian, Director of International
Sales at age fotostock commented that "for some months
now we´ve been
receiving constant demands for this kind of service from both
distributors and image providers who´ve already experienced
convenience of working with the THP. Before even launching
we already had a number of distributors already set-up with
and are presently in discussions to add more very soon".
Photo Services has gained its reputation for the development
a network of close to 60 distributors, all of which use a
search engine and sophisticated back end technology which
to display to clients a collection of over 5 million professionally
the launch of THP PhotoStorage, any distributor can now tap
into an automatic image updating and high resolution fulfillment
service for this ever-growing pool of images, without having
to use the
THP search engine and collateral functionalities; this new
provides storage, updating, support and delivery for the 243
hosted image collections, which include of course the age
fotostock (rights managed)
and Pixtal (royalty free) collections. This new service is
for a competitive monthly fee based on the number of images
to be accessed.
SINCE LAST SPN
months have passed since last issue of SPN which I don't
like to happen. But daily life is quite hectic and the usual
travels abroad take their toll of my time and work at home.
mechanisms of globalization becomes stronger and stronger
in my mind about how I understand the world at present. Social,
political and not least environmentally we have never been
so hard together at our small planet.
issue of SPN should be a clear testimonial of that.
am not sure if we all are in the same boat but may be we are
in the same ocean ?
us use our intelligence and good intentions to be able to
pass that ocean on to your and my grand children in the best
passed the 60 years mark in August so I need your help.
and contributions to this e-zine is as usual greatly
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2007 by Soren Breiting, A-Z FOTOS.
http://www.azFotos.com "Find Stock Photos from most of
World" Email me at: sb@ azfotosTAKETHISAWAY.com (email
spaced etc to avoid email harvesters).
are welcome to forward this newsletter to a friend or
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content, including the copyright notion and contact
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Photo News is 'in principle' a monthly newsletter
edited by me, Soren Breiting. Due to many travels abroad
it is impossible for me to keep the schedule of the issues
strictly fitting to each month. My intention is to bring
quality information that isn't outdated a month or two
sign up for Stock Photo News:
issue of Stock Photo News is especially dealing with the globalization
of the stock photography market through online avaliability
of stock photos and amateur pictures from all over the world
and the heated competition between the picture agencies and
commnunity sites following the success of web 2.0 applications.