STOCK
PHOTO NEWS from A-Z FOTOS
No.
31
The
first Modern eZine combining Stock Photography and
Marketing - Published since 1999
'Equally
important for picture buyers and image providers.'
August
2008
=============================================
CONTENT
*
From the Editor
*
Article marketing - cheap and simple efficient promotion
of your work and service
*
The Stock Trade
*
Stock Photography Workshop in Seattle with Patrick Donehue
*
Free online webinar: 16 Steps to Success
*
What is a marketable picture
*
Getty robust in Flickr deal defence
*
Kursiv releases keywording software
*
Since Last Stock Photo News
*
White-list Stock Photo News
........................................................
Archive of earlier
issues of Stock Photo News at
http://www.StockPhotoNews.com
>>>
Subscription information at the end of this ezine.
........................................................
FROM THE EDITOR
This
edition of Stock Photo News boost an amount of
useful information especially relevant for stock
photographers - or for people who already like to take
pictures but dream of a future as a photographer.
As
usual some of the stuff should be stimulating
reading for users of pictures, too.
A
high level workshop about stock photography in Seattle
is announced at the end. This isn't free, but the
announced 16 Steps to Success online training is
completely free.
I
have been through this course and recommend it
strongly, see below.
Feel
free to forward this newsletter to friends and
colleagues to help them build a successful web presence.
Enjoy
reading Stock Photo News!
Soren
Breiting, Editor.
----------------
A-Z FOTOS
"Find Stock Photos from most of the World"
http://www.azFotos.com
----------------
Comments,
tips and relevant articles are appreciated.
Send email to sb@TAKETHISAWAY-azfotos.com (please remove
the inserted part added to avoid email harvesters).
***
Important note: I will not sell or rent the email
addresses belonging to our subscribers - I respect your
privacy. This mail list will only be used to send you
the
monthly ezine. - This ezine uses opt in addresses.***
Soren Breiting
........................................................
ARTICLE MARKETING - CHEAP AND SIMPLE EFFICIENT
PROMOTION OF YOUR WORK AND SERVICE
If
not before, you should now start promoting your
work or service through the smart mechanism of
writing very short focused articles for free reprint,
see my example How
to become a photographer at
http://ezinearticles.com/?How-to-Become-a-Photographer-1&id=1426292
If
you prefer a special positive attitude from the
editor, try my article directory:
http://www.GratisArtikler.com
Here,
I accept English as well as Danish language
articles after you have signed up.
When
your article is accepted (often in 24 hours)
by me you will get a 'DO FOLLOW' link to your site.
Unfortunately ezinearticles.com and some of the other
big article directories use 'NO FOLLOW' tags meaning
that the search engines will not follow the link to
your website from your article.
Use
articles to promote your books, your pictures,
your magazine articles, your business website, your
service as a picture researcher, photographer or
other picture professional. Use articles to promote
your opinion or to establish a new website in
Cyberspace - It works for everything.
The
more articles and the more each focus on a single
theme the better promotion for your things.
........................................................
THE STOCK TRADE
A
look behind the turbulence and uncertainties of today's
stock photography marketplace to help you find the best
way to make a profit
http://www.digitalphotopro.com/studio/the-stock-trade.html
........................................................
STOCK PHOTOGRAPHY WORKSHOP IN SEATTLE WITH PATRICK DONEHUE
September
22-26, 2008 | 5-Day Program: $925.00
Limited
to 12 participants
This
workshop will include behind the scenes tours at
Getty and Corbis, and special guest lecturers on industry
topics.
If
you are interested in the Stock Photography Industry,
or want to gain an advantage for your business, THIS
is
the workshop for you.
Unprecedented access to industry insiders will give
you
the edge you need!
Schedule:
9am-5pm
Topics
to be covered:
* Visual Literacy
* Photo Agencies/Distribution Channels
* Agency Contracts
* Model/Property Releases
* Trademarks
* Market Opportunity
* International Marketplace
* Creative Research & Intelligence
* Trend Analysis
* Ethics
* Conceptual Stock Photography
* Attributes of Successful Stock Photographers
* Top Selling Stock Imagery
* Metadata
* Visual Awareness
* Creative Innovation
* Digital Workflow/Standards
* Competitive Landscape
* Vital Resources & Tools
* The Stock Photo Shoot
* Production Value
* Art Direction
* Specialization
* Art vs. Commerce
* Building A Successful Portfolio
* Personal Vision/Passion/Commitment
Venue:
The
Art Wolfe Gallery
About
Patrick Donehue
Patrick
Donehue is the VP/Chief Photographer for Corbis.
Well-known as an industry expert, Donehue is a frequent
lecturer on the creative and business aspects of photography.
Patrick
is president of the Picture Archive Council of
America (PACA) and sits on the executive board of the
Picture Licensing Universal System (PLUS) and is a member
of the President's Council at the International Center
of
Photography (ICP). He also sits on the Advisory Board
for
the Microsoft Icons Of Imaging program and is also on
the
faculty of The Art Center College of Design in Pasadena
and the Santa Fe Photographic Workshops.
A
professional photographer since 1977, Patrick's images
have been used worldwide by clients such as General
Electric, Motorola, Nissan and Chrysler.
Website: http://www.Corbis.com
See
more about the workshop about Stock Photography lead
by Patrick Donehue
at http://www.awdpc.com/class13.html
Please contact Keron at Art Wolfe with any questions
or
requests.
(-
I am participating myself - Soren)
........................................................
FREE ONLINE WEBINAR: 16 STEPS TO SUCCESS
I
have been through these 16 online sessions (completely
free)
and learned a lot of useful marketing techniques that
any kind
of business can make use of.
You
will be introduced to the usefulness of WordPress, the
free blogging platform that is so well for CMS systems,
too,
as mentioned in SPN no. 30.
The
two main teachers at the webinar is Sam(ual) Clark and
Jack Humphrey and I trust their insight very much.
Their teaching about how to search for the best niche
is
super, indeed.
You
find the sign up page here:
http://www.16stepstosuccess.com/
don't delay for it will
be a very popular course, I guess.
(I am not in any way affiliate with 16 Steps, I just
want
to help my subscribers).
........................................................
WHAT IS A MARKETABLE PICTURE
Rohn
Engh, director of PhotoSource International, describes
in this short video some basics about what should be
inside
a marketable picture, called
'It
is within 30 feet of where you are sitting or standing
right now'.
Listen and see this stock photo video at
http://www.photosource.com/video/thirtyfeet
.
........................................................
GETTY ROBUST IN FLICKR DEAL DEFENCE
16
July 2008
Getty Images is set to license images sourced from photo-sharing
site Flickr but, according to CEO Jonathan Klein, it's
a deal
that supports rather than undermines professional photography.
Diane Smyth and Olivier Laurent report
Getty
Images has struck up a deal with Flickr, allowing it
to
license selected images from the photo-sharing site.
The
images will be licensed under Getty's existing stock
contracts as Rights Managed, Royalty Free or Rights
Ready
pictures. Flickr will only make images available for
licensing
through Getty Images, but Getty Images will work with
each
selected photographer individually rather than the organisation
as a whole.
Each
photographer will be paid directly by Getty, and Flickr
will not take a cut of their fee. Instead a financial
agreement has been worked out at a corporate level between
Getty Images and Flickr.
http://www.bjphoto.co.uk/public/showPage.html?page=804632
........................................................
KURSIV RELEASES KEYWORDING SOFTWARE
Keywording
is time consuming and expensive.
With
"KIM Keywording" Swiss photoagency Kursiv
launches a new
software for faster keywording of images with a variety
of
unique features.
The
product offers a structured approach to the keywording
of large amounts of images and supports up to 10 languages.
Images
without keywords cannot be found in the internet -
and thus will not be sold. Good keywording is essential
for
photoagencies and photographers, and becomes even more
important with the ever increasing number of images
available
on searchengines worldwide.
What
is considered a "good" keywording is dependent
on your
own requirements and those of your distribution partners.
Not
all searchengines in the web are the same.
KIM
Keywording allows you to keyword once, and create a
variable output according to your needs.
KIM
Keywording realizes this by applying a "contextual
keywording".
A context is more important as the keywords themselves.
A context means a keyword in a unique setting. Whenever
a
new keyword is added to the keyword database, it gets
the
unique context from its unique position within the keyword
hierarchy.
The
keyword "Switzerland" for example is linked
to a larger
context of "geography - Europe - Western Europe
- Switzerland"
and the word "snowing" comes from the larger
context
"nature - phenomena - weather - snow - snow flake
- snowing".
Every
single context also has fields for plurals and synonyms,
and all this for up to 10 languages.
Once an image has been keyworded with KIM Keywording,
the software
"knows" what contexts were applied to that
image. This allows for
adjustments to the keyword catalog, like deactivating
plurals,
or expanding synonyms and the like. Pushing a button
will then
update all keywords of all images.
KIM
Keywording supports up to 10, also non-latin languages.
As many agencies send out their images to different
service
partners for the keywording of several languages, no
such
extra hasle is required when using KIM Keywording. New
languages can be added to the keyword database in which
every unique context allows for unique and precise
translations. Once the new language is added to the
keyword database, the additional language can be
applied to all already keyworded images with a simple
mouseclick. As all images have been keyworded with
unique contexts, the result is an extremely fast and
reliable workflow with correct translations.
KIM
Keywording reads and writes IPTC Core fields from TIFF-
and JPEG files. Export of metadata is possible for many
formats,
including CSV, Excel, XML, etc. KIM Keywording is a
cross
platform software for Mac and Windows and can now be
purchased in a version for 1 or 10 languages.
Further
informations, screencasts as well as a test
version can be found here:
http://www.kursiv.com/index.cfm?/softwarehome_en&shid=6
........................................................
SINCE LAST SPN
In
July I have been traveling around in Greenland,
a
former colony of Denmark, now a part of the Danish Kingdom,
but in a rather special way.
In
1978, Denmark granted home rule to Greenland, making
it an equal member of the Rigsfællesskab.
Greenland
is, by area, the world's largest island but
Greenland is not a continent in its own right.
It
was amazing to fly over the ice with all the glaciers
moving out from the huge central cover of ice. The melting
ice and the higher amount of icebergs being delivered
to
the ocean is a scary but spectacular view of which only
scientific records can tell the truth about what is
happening to the climate.
The
inhabitants of Greenland are in a form of transition
from the traditional forms of life that have been abandoned
tens of years ago, officially, but which is still a
part
of their own self esteem - and should be - into modern
forms of life. That is the western form of life with
buying goods, not exchanging goods, and living in flats
in several store buildings etc.
I
don't need to mention that all this is a fascinating
experience for a photographer.
At
my daily life I am working on implementing all the
good stuff I have learned by participating in the above
mentioned 16 Steps To Success - don't hesitate to sign
up -
I think you will send me flowers for this invitation
!
See
you in next SPN.
Soren
........................................................
WHITE-LIST STOCK PHOTO NEWS
Hotmail:
Place the domains azfotos.com and
StockPhotoNews.com on your Safe List, so that you can
receive our e-zines and e-mails. The safe list can be
accessed via the "Options" link next to the
main menu tabs.
AOL:
Place the domains http://www.azfotos.com and
http://www.StockPhotoNews.com in your Address Book.
Yahoo!
Mail: If one SPN issue is filtered to your 'bulk'
folder, open the message and click on the "this
is not
Spam" link next to the "From" field.
The
same goes for support e-mail. Some spam filters: Place
the domains azfotos.com and StockPhotoNews.com on the
filter's white-list. You may need to search a filter's
help for how to do this -- and depending on
software/version, they may call it a "white-list,"
a "good
list" or similar name.
Other
ISPs: If one of your Stock Photo News issue is being
filtered, add the "azfotos.com" and "stockPhotoNews.com"
domains (or SPN´s 'From' or 'Reply-to' address)
to your
address book or contact list. THANK YOU! / Soren
........................................................
Copyright
2008 by Soren Breiting, A-Z FOTOS.
http://www.azFotos.com
"Find
Stock Photos from most of the
World" Email me at: sb@ azfotosTAKETHISAWAY.com
(email
spaced etc to avoid email harvesters).
You
are welcome to forward this newsletter to a friend or
to post it on your own website as long as you keep ALL
content, including the copyright notion and contact
information, intact and keep all links.
Stock
Photo News is 'in principle' a monthly newsletter
edited by me, Soren Breiting. Due to many travels abroad
it is impossible for me to keep the schedule of the
issues
strictly fitting to each month. My intention is to bring
quality information that isn't outdated a month or two
later.
To
sign
up for Stock Photo News:
Go to
http://www.stockphotonews.com/subscribespn.htm
=============================================
|
