|
=========================================
STOCK
PHOTO NEWS from A-Z FOTOS No. 17
The
first Modern eZine combining Stock
Photography and Marketing - 'Equally important
for picture buyers and image providers.'
December 2003
=========================================
CONTENT
*
From the Editor
*
Please, white-list your SPN mail
*
Don't put your slogan in your <title> tag
*
Zooming in on French photo agencies
*
Press release: Getty
*
Press release: FutureStock
*
In the need for a website with unlimited
storage?
* Free download of pictures from US Fish and
Wildlife Sevice
*
Spam check your mail before sending
*
More subscribers to your newsletter?
*
Learn from free marketing courses
Archive
of earlier issues of Stock Photo News at
www.StockPhotoNews.com
Subscription
information at the end.
........................................................
FROM
THE EDITOR
For
Christmas I got the huge coffee table book
'La Terre Vue du Ciel, - Un Portrait Aérien de la
planète', in English 'Earth from Above', by
Yann Arthus-Bertrand in the newest edition.
I could have bought the book myself from a
professional motive, but it was good to get the
book as a gift from my wife. For many years
Arthus-Bertrand has worked hard on picturing
the Earth from the air to depict the beauty of
nature and human activities and their threats
to our heritage.
Arthus-Bertrand´s
work is monumental in several
ways, not to mention the shear weight and
dimensions of this beautifully produced book.
Besides his outstanding determination to bring
exceptional views on unknown and well known parts
and activities of the World he is a determined
environmentalist.
When
Arthus-Bertrand leaves his helicopter from
the last take he will have built a stock of
pictures very difficult to surpass. The Earth
will of cause provide new generations of
photographers endless opportunities of picture
taking, but the style and approach of
Arthus-Bertrand will peak with Arthus-Bertrand.
This is at least my expectation. To me this is
comparable to the work of great artists like the
classic painters who bring a style to perfection
and in some way at the same time also exhaust its
opportunities even if these artists become the
heroes for many other younger artists.
Photography
of Yann Arthus-Bertrand can be found
at www.yannarthusbertrand.com , devoted to
aspects and information about sustainable
development. If you go through the postcard
section or picture of the day you can view large
scale photos.
Arthus-Bertrand
has established a photo library
especially for the best collection of aerial
pictures of the World, now with 70 photographers
and 300.000 photographs. The name of this picture
agency is Altitude, and you find it in Paris or
at www.altitude-photo.com . See also below about
French photo agencies.
Looking
forward to enjoying the Earth with you in
2004!
Soren
Breiting, Editor.
----------------
A-Z FOTOS
"Find
Stock Photos from most of the World"
www.azFotos.com
----------------
Comments,
tips and relevant articles are
appreciated. Send email to sb@ azfotos.com (email
address spaced to avoid email harvesters).
PLEASE
send YOUR FRIENDS an email by Recommend-It
www.recommend-it.com/l.z.e?s=848535
(You can win 10.000 dollars).
***
Important note: We will not sell or rent the
email addresses belonging to our subscribers - we
respect your privacy. This mail list will only be
used to send you the monthly ezine. - This ezine
uses opt in addresses.***
........................................................
PLEASE,
WHITE-LIST STOCK PHOTO NEWS
See
at the end of the newsletter how to avoid that
you loose coming issues of Stock Photo News because
of SPAM filters.
........................................................
DON´T PUT YOUR SLOGAN IN THE <TITLE> TAG
Don't
just put your slogan in the <title> tag
when you formulate the copy of your website. The
formulation of the title tag is the most
important single aspect when you fine-tune your
website: 1. It is what people first read when the
listing of your site turns up in Google and other
search engines. 2. It is the single element of
your website that the search engines pay the
highest emphasis on.
If
you look up the source code, the title is what
is between these tags: <title>……</title>.
You can
get the length of your title tag checked here:
www.scrubtheweb.com/cgi-bin/webtools/meta-check.cgi
A
typical slogan isn't stuffed with important
keywords. My slogan for my stock photography
business is "Stock photos from most of the World"
and I am quite happy with that. It is honest and
catchy which I like. But it isn't a good title
for my website of A-Z Fotos: www.azfotos.com .
Let us analyze that as an example (even if the
website just now is under total reconstruction).
The
first two words of the slogan would be fine
as the title tag because 'stock photos' are main
keywords for azfotos.com. They are also fine
because they are put in front of the title tag.
Don't forget this so-called 'keyword prominence'
in title tags. They also function well when
people are browsing down the listing after the
search button has been activated, because people
tend to look for exactly the word they wrote in
the search box.
But
the words 'from most of the' is absolutely
useless. It is the kind of words that the search
engines simply ignore because they are too
common. The last word 'World' isn't any better.
Nobody would search for the 'World'. - To say it
mildly, it is too broad!
The
alternative to your slogan is to formulate a
title which includes your most important keywords
for the specific webpage in such a way that it is
attractive when the surfer browses down the
search result.
For
Google the title shouldn't be longer than 62
characters. Include your brand name if it
includes keywords. Otherwise avoid it in the
title unless it is well known. As always be
careful to choose relevant keywords and
combinations of words that are often searched
after. I always check at
http://inventory.overture.com/d/searchinventory/suggestion/
for the relevance of the keywords I have in mind.
Be aware that many keywords are to some extent
seasonal. Overture offers the frequency of
searches in US of last month. Searches in UK can
be checked at
http://inventory.uk.overture.com/d/searchinventory/suggestion/
Remember
to make the title tag even more specific
for your subpages, i.e. the pages after the home
page (index-page). Avoid having more than one
page with the same title.
Søren
Breiting
........................................................
ZOOMING IN ON FRENCH PHOTO AGENCIES
The
history of French photo agencies described by
Claude Nori Director of the Biarritz Festival
World of Images Editor-in-Chief of the magazine
Photo Nouvelles:
www.france.diplomatie.fr/label_france/ENGLISH/COM/zoom/zoom.html
........................................................
PRESS
RELEASE: GETTY
Getty
pictures unexpectedly robust future
According to The Seattle Times Business Digest
Dec. 13. 03 NEW YORK - Getty Images, the No. 1
stock photography and images provider, yesterday
raised its fourth-quarter outlook and gave a 2004
revenue and profit forecast largely above
analysts' expectations. The news pushed its stock
up $4.75, or 10.8 percent, to $48.76. For 2004,
Getty said it sees revenue of between $560
million and $580 million and per-share earnings
of $1.35 to $1.50. Analysts were expecting
revenue of $561 million and earnings of $1.31 per
share, according to Reuters Research, a unit of
Reuters Group. The Seattle firm raised its
fourth-quarter revenue estimate to between $128
million and $130 million from a prior range of
$124 million to $128 million. The new outlook is
above analysts' estimates of $126.5 million.
........................................................
PRESS RELEASE Dec. 2, 2003. Source: FUTURESTOCK
FutureStock
Names Former Corbis & The Stock
Market Executive, Andrei Lloyd, President Lloyd
leads the first Royalty Free image company to
provide customers with services tailored to fit
their needs In his new role, Lloyd will be
responsible for developing worldwide marketing
and sales, expanding the existing image
collection, and managing the overall strategy for
the company's innovative products and services.
"Andrei
is uniquely qualified to lead FutureStock
in reaching its potential as the client's partner
in the creative process," said FutureStock
founder John Olson. "He is well-known in the
industry for establishing The Stock Market as a
worldwide market leader, including anticipating
the best usage of new technologies to the benefit
of clients and image providers alike."
"FutureStock
offers a distinctive range of
services and, as a result, has the potential to
make a large impact on the industry," Lloyd said.
"I look forward to helping them exceed client
expectations of what a stock photo agency can
offer."
While
holding the position of executive vice
president at The Stock Market, Lloyd directed the
company's strategy for worldwide expansion,
leading the transformation of the analog picture
agency to a streamlined digital image resource.
In addition, he received numerous awards for the
company's international marketing and advertising
campaign.
Lloyd
served for four years on the board of the
Picture Agency Council of America (PACA) and has
chaired numerous committees for the organization.
He was most recently the chief operating officer
for Corbis Stock Market, a former division of
Corbis, which acquired The Stock Market in 2001.
About
FutureStock FutureStock is a new stock
image company committed to tailoring its services
to fit clients' unique needs. FutureStock offers
images from leading Royalty Free brands in custom
files up to 700 MB, exclusive comping software
and seamless access to color-managed ICC
compliant, wide format output, all without
leaving www.futurestock.com. FutureStock is the
sister company to NancyScans, a leader in digital
fulfillment.
........................................................
IN
NEED FOR A WEBSITE WITH UNLIMITED STORAGE?
Site-Build-it
offers this with excellent traffic
building tools included. Unlimited traffic, too.
(I run two of them for my photography). Special
Buy-1-Get-1 Free Holiday Promotion during
Christmas. At
http://contact.sitesell.com/buildit/
Anyway
you should tap into Ken Evoy´s marvelous
feeling for successful marketing at this site.
Soren
........................................................
WEBMASTER
BUSINESS MASTER COURSE
This free course will not change your life - only
your business
http://contact.sitesell.com/webmasterbusiness/
........................................................
FREE
DOWNLOAD OF PICTURES
U.S.
Fish & Wildlife Service: National Image
Library. Public domain images for you to
download. Including drawings . (Comment: May be
best for smaller publications and websites.)
http://images.fws.gov/
........................................................
SPAM
CHECK YOUR MAIL BEFORE SENDING
Spam
is a big problem for every one with an
email-address. But it is also a big problem for
us who publish ezines and newsletters because
many of our subscribers fight against spam with
filters and the like. You can use this service to
have your future issue or letters checked if they
will be filtered away:
http://contact.sitesell.com/spamcheck/
........................................................
WHITE-LIST
STOCK PHOTO NEWS
Hotmail:
Place the domains azfotos.com and
StockPhotoNews.com on your Safe List, so that you
can receive our e-zines and e-mails. The safe
list can be accessed via the "Options" link next
to the main menu tabs.
AOL:
Place the domains azfotos.com and
StockPhotoNews.com in your Address Book.
Yahoo!
Mail: If one SPN issue is filtered to your
'bulk' folder, open the message and click on the
"this is not Spam" link next to the "From"
field.
The same goes for support e-mail.
Some
spam filters: Place the domains azfotos.com
and StockPhotoNews.com on the filter's whitelist.
You may need to search a filter's help for how to
do this -- and depending on software/version,
they may call a "whitelist," a "good list"
or
similar name.
Other
ISPs: If one of your Stock Photo News issue
is being filtered, add the "azfotos.com" and
"stockPhotoNews.com" domains (or SPN´s
'From' or 'Reply-to' address) to your address book
or contact list.
THANK YOU! Soren
........................................................
DO
YOU NEED MORE SUBSCRIBERS TO YOUR NEWSLETTER ?
Many
subscribers to this newsletter have signed
up to get it from a free co-operation we are
participating in. We call it the blue sign-up
pop-up. Subscribers from this co-operation are
high quality people signing up based on their
interest in what your newsletter has to offer
them.
You
can see this pop-up in function here:
www.azFotos.com , when you leave the first page.
You will find the sign up details here (you need
the long unbroken link): http://personalizedpartyfavor.com/freenocatch.htm#Popup%20Subscription%20Co-op
........................................................
LEARN
FROM FREE MARKETING COURSES
You
are offered a number of useful courses in
marketing and other relevant aspects of having a
successful website. Just go to
www.ALLeMarketingTips.com
........................................................
Please
remember !
If
you have any idea of friends or colleagues you
think would find this newsletter useful, PLEASE
send them a personal email or send an email by a
click on Recommend-It.
http://www.recommend-it.com/l.z.e?s=848535
(You can win 10.000 dollars)
THANK
YOU for reading and recommending Stock
Photo News. See you in the next Stock Photo
Newsletter!
Soren
Breiting
........................................................
Copyright
2003 by Soren Breiting, A-Z FOTOS.
www.azFotos.com "Find Stock Photos from most of
the World"
Email
me at: sb@ azfotos.com (email spaced to
avoid email harvesters)
You
are welcome to forward this newsletter to a
friend or to post it on your own website as long
as you keep >all< content, including the
copyright notion and contact information, intact
and keep all links.
Stock
Photo News is 'in principle' a monthly
newsletter edited by me, Soren Breiting. Due to
many travels abroad it is impossible for me to
keep the schedule of the issues strictly fitting
to each month. My intention is to bring quality
information that is not outdated a month or two
later.
To
sign up for Stock Photo News: go to
www.StockPhotoNews.com
To
cancel your subscription: go to
www.ymlp.com/unsubscribe.php?azfotos+sb@azfotos.com
=========================================
______________________
To unsubscribe: http://www.ymlp.com/unsubscribe.php?azfotos+sb@azfotos.com
This mailinglist is hosted by http://www.yourmailinglistprovider.com
|
