STOCK PHOTO NEWS from A-Z FOTOS
first Modern eZine combining Stock Photography and
Marketing - Published since 1999
important for picture buyers and image providers.'
From the Editor
Why links to your site and pictures are important
Link building by commenting in blogs
Finding the best and most profitable keywords
Article marketing as link building
Making use of social networks - social bookmarking
Getty Images Acquired by Hellman & Friedman
Conference in Phoenix for Picture Professionals
Zymmetrical Launches Expanded Search with Freerange
Since Last Stock Photo News
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FROM THE EDITOR
hope you are doing well with your work with stock photos
in this new year despite threatening clouds of recession and
international conflicts. In fact the more threats you face
for your work the more benefits you should get with an
intelligent use of free or cheap marketing mechanism.
online marketing potential is increasing but the
competition becomes more and more tuff as individuals and
smaller companies become more professional in their approach,
harvesting the low-hanging fruits and applying more sophisticated
strategies and marketing tools.
this issue of Stock Photo News I have packed useful
information to improve your marketing related to pictures.
In earlier issues of SPN I have focused on the need for good
and relevant text on your web pages - a picture is worth a
1000 words - but unfortunately search engines can't read
the following you will get straightforward tips to build
links to your site from other sites. All websites - big and
small - will benefit with more and more targeted traffic to
help you really benefit from the fast moving changes on
the web I have provided a number of resources for your
marketing work free of charge for you. They should be of great
help to make your efforts much more efficient and successful.
But that will only happen if you take action immediately.
free to forward this newsletter to friends and colleagues
to help them build a successful web presence.
reading Stock Photo News!
"Find Stock Photos from most of the World"
tips and relevant articles are appreciated.
Send email to sb@TAKETHISAWAY-azfotos.com (please remove
the inserted part added to avoid email harvesters).
Important note: I will not sell or rent the email
addresses belonging to our subscribers - I respect your
privacy. This mail list will only be used to send you the
monthly ezine. - This ezine uses opt in addresses.***
WHY LINKS TO YOUR SITE AND PICTURES ARE IMPORTANT
basics (skip it if your are experienced in link
building and read further down).
main feature of the web is that information can be
linked. Linking means internal links in a website and
external links between different websites.
new website will typical start without any links from
other websites. But through the word of mouth it gets the
first visitors and if they find the information useful
they will tend to bookmark the site and the create links
from the websites they are in charge of.
mechanism of 'organic link building' is a very sound
feature of the web community and the search engines make
use of it when they estimate the value and content of each
website. The result of this is that a website with many
links pointing to it is regarded by Google as a more useful
information resource than competing websites.
the usefulness of information has to be related to what
kind of information people are searching for. Here comes the
focus on the content of the linking site and the content of
the site that get the links. The most precise way for a
search engine to estimate what kind of information users
will find when they click on the link is to focus on the
content of the linking text.
a linking text saying 'find stock photos from
A-Z Fotos' gives more information for Google than the common
format: 'CLICK Here'. When pictures or graphics are used as
the link medium they have similar limitations. Always remember
to use a relevant link text.
link building is fine but it is a very slow process
in most cases.
most companies have a great interest in speeding
up the link building process by applying an active link
Google and other search engines became as sophisticated
as they are now it was possible to help a website get notices
by participating in some kind of link exchange on a big scale,
so-called link farms, with free or with paid subscription.
Stay far away from these temptations nowadays. Your site
will easily be banned by Google and it will be very difficult
to get into the index in the future.
linking has been useful all the life of the web
and it is still useful: You find another site you would like
to get a link from and offer in exchange a link from your
It is time consuming, but it works. Select your link partners
with care and ask for the kind of text you want in the link
The best will be sites with content matching your site's content
(not the same content but supplementary content) and with
high Google page rank, e.g. from 3 to 10.
you have the resources an Adwords campaign can help get your
site noticed and speed up the organic linking mechanism, check
for an Adwords campaign here:
value of links from directories has diminished due to the
immense improvement of Google's ability to rank relevant webpages
in the top search results. Anyway especially links from specialized
and relevant directories should still be worthy to go for.
the following are the smartest and most potential link building
actions and they will all be dealt with in detail in the next
Commenting on blogs
Distributing articles for free reprint (article marketing)
Making use of social networks
LINK BUILDING BY COMMENTING IN BLOGS
are written by individuals and normally a blog includes
an option to make a comment. The web is flooded by millions
blogs and many of them are not of any value except for the
writer and friends or family.
other blogs are highly valued among people in the same
industry or area of interest and such blogs can have many
among the specific target group, often depending on how well-known
the person or the represented company is.
you write a comment in a blog you need to be very careful
to contribute with valuable and relevant information.
blogs give the option to have a link to your website and
that is how your efforts with commenting in blogs can function
as part of your link building strategy.
helpful comments you will also strengthen the branding of
yourself as one with specialist knowledge in the field.
best value of the link from a blog comment is when the link
is direct, not through a link of the website, and if you have
relevant key word text in the link.
you start to comment you will normally have to fill in
Your email address (and this will not be visible)
Your web address - an option, - remember always to include
my case I can write as my name 'Soren Breiting', but in most
blogs it will also be acceptable to write the name of my website
in stead of my personal name, and that is important because
'Your name' is the link text to the url link you have provided.
comment will not be accepted if you use the text of the
comment to advertise some product or service - stick to your
helpful information and avoid links to your own site in the
link value of such a blog comment depends also on a
technicality aimed at search engines. To avoid blog comments
being spammed by marketers many blogs use a so-called 'no-follow'
tag that tells the search engine not to follow the links,
not to follow links to your website.
easily becomes a big task for you to search for the relevant
kind of blogs and to find out which blogs are worth commenting
have got my hands on a very nice and useful script that will
help you to find the relevant blogs for comments and make
whole process much easier for your link building strategy.
is now in its second version and it has helped me a lot in
time. You can filter away blogs with the no-follow tag to
is free for you to download and no strings are attached to
get the Real Link Finder here:
FINDING THE BEST AND MOST PROFITABLE KEYWORDS
content and service of a website can be described with many
different words. The ideal for the website owner is to describe
it with relevant keywords that are used by many of the relevant
people in the target group but with low competition from competing
the earlier days of the web it would be quite easy to experiment
with alternatives because you could simple set up different
webpages targeting alternative formulations of the keywords.
days, however, the search engines actual high ranking is based
much more sophisticated algorithms making use of the links
link texts as mentioned.
have used different of the available tools, paid as well as
tools, for keywords, and most have their limitation, e.g.
demand a very expensive monthly subscription. I end up every
with the build-in tools in Site Build it.
can start with a kind of brainstorm where you generate all
most useful keyword combinations of your master-keyword in
vertical search. Let us say you are producing a magazine of
Then you can search for cars and get the most searched combinations
of cars with other words. Cars in itself is all too broad.
magazines might be much better but still too broad. And again
more you can narrow the keyphrases down to being more specific,
real value of this brainstormer tool and keyword listing tool
is the additional information that are generated automatically.
You get figures for how often the search term is used, how
competitors you will have to rank high for that search term,
difficult it will be to beat the competition and how profitable
the keyword / keyphrase seems to be. It is an amazing amount
data that are analyzed for us with just a few key strokes.
the moment I just have one subscription to this but I use
to find the best keywords to all my sites. You will get access
to the facility by signing up to get a SBI website here:
Brainstorm It is now in version 2.2 and it is continuously
being improved as it is one of the most important reasons
the huge success SBI website owners have had, almost always
beating their competition as it is explained at
ARTICLE MARKETING AS LINK BUILDING
write useful articles about topics related to your
website is a proven strategy to get visitors to a website.
You write small focused articles and submit them to article
directories. Other webmasters and ezine publishers are then
allowed to reprint your articles as long as they keep the
whole article complete including the links and your name
and other information.
improved traffic happens through direct traffic when
the reader is reading the article and finds the author
clever with high quality information and it happens indirectly
when the link to the website helps to boost the rating of
the website in the search engines.
is a lot to say about article marketing and you can
find some more info in articles, just check the menu at
is the largest article directory
in the world. Sign up as an author and be very careful to
follow all the instructions for the article. It will take
you some time to get your first article accepted here.
There are lots of article directories but some of them are
dormant and some have very little traffic.
are welcome to submit English language articles to my
own article directory gratisartikler.com
accept articles in Danish, Norwegian, Swedish and English.
Normally you will have your article accepted in 24 hours
and that will give you a direct link to your website from
a page rank 3 website with good traffic. Sign up as an author
MAKING USE OF SOCIAL NETWORKS - SOCIAL BOOKMARKING
the years we have been used to bookmark interesting
websites in our browser in our own computer. Now we have the
option to make our bookmarks available online for us, too.
That is useful.
the really smart thing is that such bookmarks can now be
public and useful for others. As such they can also be a part
of our link building strategy and traffic generating strategy.
impressive thing is that the social networking sites that
provide the facilities of social bookmarking have an impressive
amount of traffic.
traffic at Facebook is approaching the amount of traffic
at Google. And that had happened in a very short time. The
is certainly a rapid moving phenomena and the social networking
sites are expected to partly take over the traffic from the
search engines like Google.
is a lot to say about social book marking. For your
introduction just think of the following steps:
sign up as a user of a specific social bookmarking site.
go to a website (could be your own) and make an online
bookmark to your site.
use relevant 'tags' to tag your actual webpage as part of
the bookmarking process. The tags will become the linking
to your website and concrete webpage so to choose them well
there exists a lot of social bookmarking sites some marketers
have created a kind of facilities for website owners as well
for the bookmarking process, see
and try the facilities - they are all free.
you want more in depth information about social bookmarking
as part of Web 2.0 you are welcome to download this ebook
(without any strings)
GETTY IMAGES AGREES TO BE ACQUIRED BY HELLMAN & FRIEDMAN
A TRANSACTION VALUED AT $2.4 BILLION
February 25, 2008 -
Getty Images Inc. (NYSE:GYI), the world's leading creator
distributor of visual content and other digital media, announced
today that it has entered into a definitive merger agreement
be acquired by affiliates of the private equity firm Hellman
Friedman LLC in a transaction valued at approximately $2.4
including the assumption of existing debt. Under the terms
agreement, Getty Images stockholders will receive $34.00 in
each outstanding share of common stock they own. This price
represents a premium of approximately 55 percent over the
price on January 18, 2008, the last trading day before the
announced that it was exploring strategic alternatives.
Board of Directors of Getty Images has approved the merger
agreement and resolved to recommend that Getty Images' stockholders
approve the transaction. Completion of the transaction is
to shareholder approval and other customary closing conditions.
transaction is not subject to a financing condition and is
expected to close in the second quarter of 2008.
"Our Board of Directors has thoroughly evaluated strategic
alternatives for Getty Images and has determined that this
is in the best interests of our stockholders as it provides
with superior and certain value. Furthermore, Hellman &
brings specific industry expertise and support for the vision
the Company's management team that will benefit our employees,
customers and partners," said Jonathan Klein, co-founder
executive officer of Getty Images. "Just over a decade
started Getty Images with little more than a vision and have
achieved industry leadership due to the extraordinary talent,
effort and commitment of our employees and partners.
are enthusiastic about entering the next phase of Getty Images'
evolution by partnering with Hellman & Friedman as we
provide innovative offerings to businesses and consumers in
dynamic digital media environment."
Ballard, managing director of Hellman & Friedman, said,
"Getty Images is the leader and pioneer in the visual
and digital media business. We believe in the vision and
execution capabilities of Jonathan Klein and his team, and
their commitment to the Company's stakeholders and customers.
look forward to working with all of Getty Images' employees
to realize the full potential of its traditional businesses
while furthering the evolution of Getty Images into a global
digital media company."
commitments have been provided by Barclays Capital,
GE Commercial Finance and RBS Greenwich Capital. In addition,
Getty Investments and certain related parties, including the
co-founder and chairman, Mark Getty, who collectively hold
approximately 15 percent of the Company's shares, have agreed
to vote in favor of the transaction and rollover their shares
into the acquiring entity.
Sachs & Co. is acting as financial advisor to Getty Images.
Barclays Capital and RBS Greenwich Capital are acting as financial
advisors to Hellman & Friedman. Weil Gotshal & Manges
Simpson Thacher & Bartlett LLP are serving as legal advisors
to Getty Images and Hellman & Friedman, respectively.
Further Information About the Transaction
Getty Images will file with the Securities and Exchange Commission
(the "SEC"), and furnish to its stockholders, a
soliciting proxies for the meeting of its stockholders to
with respect to the Merger. GETTY IMAGES' STOCKHOLDERS ARE
TO READ THE PROXY STATEMENT WHEN IT IS FINALIZED AND DISTRIBUTED
TO THEM BECAUSE IT WILL CONTAIN IMPORTANT INFORMATION. Getty
stockholders and other interested parties will be able to
without charge, a copy of the proxy statement (when available)
other relevant documents filed with the SEC from the SEC's
at http://www.sec.gov. Getty Images' stockholders and other
interested parties will also be able to obtain, without charge,
copy of the proxy statement (when available) and other relevant
documents by directing a request by mail or telephone to Getty
Images, Inc., 601 North 34th Street, Seattle, Washington 98103,
Attention: Investor Relations, telephone: (206) 925-5000,
from Getty Images' website, http://www.gettyimages.com.
Getty Images and certain of its directors, executive officers
other members of management and employees may, under SEC rules,
deemed to be "participants" in the solicitation
of proxies from
stockholders of Getty Images with respect to the proposed
regarding the persons who may be considered "participants"
the solicitation of proxies will be set forth in Getty Images'
statement relating to the proposed merger when it is filed
with the SEC.
Information regarding certain of these persons is also set
Getty Images' proxy statements and annual reports on Form
filed with the SEC.
of the statements in this press release may constitute "forward-looking
statements" within the meaning of the Private Securities
Act of 1995. These statements are based on management's expectations,
assumptions and projections about our business as of the time
are made. These forward-looking statements are not guarantees
performance and are subject to certain risks and uncertainties
could cause our actual results to differ materially from our
performance and our current expectations, assumptions and
may result from actions taken by us as well as from risks
and uncertainties beyond our control. These risks and uncertainties
among others, (i) the occurrence of any event, change or other
that could give rise to the termination of the merger agreement
possibility that the Company would be required to pay a termination
in connection therewith; (ii) the outcome of any legal proceedings
may be instituted against Getty Images and others following
of the merger agreement; (iii) the inability to complete the
to the failure to obtain shareholder approval or the failure
other conditions to completion of the merger; (iv) risks that
transaction disrupts current plans and operations and the
difficulties in employee retention as a result of the merger;
the ability to recognize the benefits of the merger; (vi)
of the costs, fees, expenses and charges related to the merger;
currency fluctuations; (viii) the Company's ability to integrate
grow recently acquired businesses and pursue new business
(ix) changes in the economic, political, competitive and technological
environments; and (x) system security, upgrades, updates and
interruptions. The foregoing list of risks and uncertainties
but by no means exhaustive. For more information on factors
that may affect
future performance, please review the reports filed by us
with the Securities
and Exchange Commission, in particular our Quarterly Report
on Form 10-Q for
the quarter ended September 30, 2007 and Amended Annual Report
on Form 10-K/A
for the year ended December 31, 2006. Except as required by
law, we do not intend
to update or revise any forward-looking statements until our
Getty Images is the world's leading creator and distributor
of still imagery,
footage and multi-media products, as well as a recognized
provider of other
forms of premium digital content, including music. Getty Images
business customers in more than 100 countries and is the first
creative and media professionals turn to discover, purchase
images and other digital content. Its award-winning photographers
imagery help customers produce inspiring work which appears
in the world's most influential newspapers, magazines, advertising
films, television programs, books and Web sites. Visit Getty
to learn more about how the company is advancing
the unique role of digital media in communications and business,
creative ideas to come to life.
Hellman & Friedman
Hellman & Friedman LLC is a leading private equity investment
offices in San Francisco, New York and London. The Firm focuses
investing in superior business franchises and serving as a
partner to management in select industries including media
services, financial services, professional services, information
healthcare and energy. Since its founding in 1984, Hellman
& Friedman has
raised and, through its affiliated funds, managed over $16
committed capital and is currently investing its sixth partnership,
Hellman & Friedman Capital Partners VI L.P., with over
$8 billion of
committed capital. Representative investments in media and
services include: DoubleClick Inc., Catalina Marketing Corporation,
Young & Rubicam Inc., Digitas Inc., The Nielsen Company,
Springer AG. For more information, visit http://www.hf.com.
ASPP EDUCATION CONFERENCE TO BE HELD
APRIL 24 - 27 IN PHOENIX, AZ
The American Society of Picture Professionals invites all
photography and visual media professionals to their 5th
Education Conference to be held at the Hilton Phoenix
East/Mesa Hotel, Mesa, Arizona from April 24th through
27th 2008. The invitation is for content managers, art
buyers, photo researchers, stock agency executives &
employees, industry experts, as well as photographers.
(Picture Archive Council of America) members are our
special guests for this event, and special pricing is also
available for any members of the associations belonging to
the Imagery Alliance (see below).
The conference will feature 8 fascinating sessions with
industry guest speakers and panelists. You will hear from
key representatives from agencies including Digital Railroad,
Getty, Jupiter Images, agefotostock, Image Source, fotolia
and Corbis; organizations including PACA, ASMP, SAA, BAPLA,
ACSIL, IPTC and PLUS; publishing representatives from
Macmillan/McGraw-Hill and Discovery Communications; and notable
speakers such as Mary Virginia (Swanee) Swanson and Nancy
" In the trenches of Ken Burn's "The War" (2
documentary research and licensing)
" Metadata Standards and Submission Guidelines - Part
" Where the Heck Will the Great Stock Images of the Future
" Technology Driven Services & Applications for Visual
" Copyright: Your Legal Questions Get Answers
" Finding Your Audience: 5 Points Towards Achieving Your
Personal and Professional Goals
" Metadata Standards and Submission Guidelines - Part2
" From Stock Footage to Microstock - Essential New Tools
for Photo Researchers
In addition there are three optional side tours to
" The Center for Creative Photography in Tucson
" Heard Museum of Native Cultures and Art , Phoenix
" Taliesin West - Frank Lloyd Wright Center
Our Gala dinner on the Saturday will feature a special tribute
from both PACA and ASPP to our late friend and mentor, Jane
keynote speaker that night is Win Holden of Arizona Highways
ASPP is extremely grateful for the generous support of our
general sponsor of the conference is Digital Railroad.
major sponsors are StockShop, agefotostock, Getty Images,
Pearson and Danita Delimont Stock Photography. Many other
companies have also offered support, which has enabled ASPP
keep the cost of the conference as reasonable as possible.
Conference Package Price includes continental breakfasts,
lunches and two poolside cocktail receptions, a Gala Dinner
all conference sessions:
ASPP members: $450 (U.S. Dollars)
PACA members: $540
Other Imagery Alliance* members: $590
*APA, AIGA, ARS, ASMP, ADC, EP, GAG, IPA, NANPA, NPPA, PPA,
SAA, SI and WHNPA
Conference space is limited, so register early and take advantage
of the special hotel rates, and advance purchase airfares.
may be done through the ASPP website, or you may
download a registration form and mail it in. A full conference
brochure is also available at our website at
You can receive the discounted ASPP rate at the Hilton Phoenix
East/Mesa hotel where the Conference is being held. The group
of $129.00 per night (plus local tax) is valid for room stays
April 21 - April 30, 2008
The conference dates are Thursday, April 24 through Sunday,
You'll need a credit card to HOLD your reservation. Your card
not be charged until you check out. You can cancel 24 hours
to your first night's stay.
make room reservations online, go to
The hotel is business and family friendly, located 15 minutes
from Phoenix Sky Harbor Airport, and offers the Zuni Grill
restaurant, outdoor pool and sundeck, fitness center and atrium
there are a shopping mall, a family themed park, and golf
course, restaurants, and sports bars. The hotel is within
distance of the downtown Phoenix and Scottsdale art centers
major tourist attractions.
further information and conference updates please go to our
web site. (www.aspp.com)
American Society of Picture Professional (ASPP) is a
community of image experts committed to sharing their experience
and knowledge throughout the industry. This non-profit association
provides professional networking and educational opportunities
those who create, edit, research, license, manage or publish
For more information go to http://www.aspp.com.
ZYMMETRICAL, THE FIRST AND ONLY FAIR TRADE DIGITAL ART MARKETPLACE
LAUNCHES ITS REVOLUTIONARY "EXPANDED SEARCH" WITH
FREERANGE ™ TECHNOLOGY
the only midstock digital art marketplace for
photos, videos, fonts and graphics with prices starting as
as $1.00, is proud to announce that it has just enhanced the
York, NY, February 16, 2008 --(PR.com)-- Digital Art site
Zymmetrical, the first user generated marketplace for photography,
video, fonts and graphics where members can price their offering,
today announced the launch of its new "expanded search",
reinventing the search for visuals. With hundreds of millions
images and graphics available in the stock photography world,
"expanded search" delivers the highly-focused results
extensively researching and analyzing user needs, the
Zymmetrical team has created new query tools that allow for
natural approach to finding the perfect video, graphic, font
image; all at a budget-friendly price.
Freerange ™ option allows users to find images with
area of blank or clutter-free space to facilitate adding a
combined with the Color Picker tool, which allows users to
the dominant color of a visual, the result is a highly accurate
"Image buyers already know what they need when they perform
says Keith Tuomi, CEO and founder of Zymmetrical, "our
new tools allow
them to get to the perfect result much faster."
breakthrough approach to search blends a semantic search
with a purely intuitive experience. While the majority of
microstock sites rely heavily on a basic keyword search, Zymmetrical
building a user-friendly site with intelligent search options.
many "expanded search" tools work in perfect combination
other, acting as a virtual search assistant, quickly filtering
unnecessary content explains Tuomi. "We have sprinkled
intelligence in our search tools", he continues, "making
it more useful
and less complicated".
is also the first and only midstock site to offer a Free
Firefox plug-in that allows to search right from a tool bar.
traffic doubling every six months, Zymmetrical is quickly
a familiar destination for anyone in need of a video, font,
photograph. Moreover, available in 8 different languages,
it is fast
becoming the preferred creative tool to a large international
of art buyers.
in 2006, Zymmetrical offers a unique one-stop-shop experience
for creative professionals worldwide looking to greatly expand
inspiration. It is the premier destination for user-generated
royalty-free photos, graphics, videos and fonts at budget
features a high-end technology platform, a Fair Trade approach
to crowd sourcing and a Google-Search friendly design maintained
by a highly
dedicated international team. Visit zymmetrical.com
(917) 304 3875
SINCE LAST SPN
I went to Dubai in the United Arab Emirates at
the Arabian Gulf. What a hectic location. At the same time
bold approach to development and a quite scaring use of
resources and human forces.
mainly on the growing population of wealthy people
in many parts of the world when thinking of attracting target
groups, but also building the real work on people from places
in the world more associated with poverty and social injustice
than democracy and an even sharing of wealth and the prospects
for the future. A challenging approach to development and
future security when others in e.g. my small country are
targeting ideas of sustainable development and social justice.
very interesting location to visit and a place where you
should expect much to have changes even a few years from now.
am collecting video clips to document options for
tourists in Dubai, see touristindubai.net
you in next SPN.
WHITE-LIST STOCK PHOTO NEWS
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address book or contact list. THANK YOU! / Soren
2008 by Soren Breiting, A-Z FOTOS.
"Find Stock Photos from most of the
World" Email me at: sb@ azfotosTAKETHISAWAY.com (email
spaced etc to avoid email harvesters).
are welcome to forward this newsletter to a friend or
to post it on your own website as long as you keep ALL
content, including the copyright notion and contact
information, intact and keep all links.
Photo News is 'in principle' a monthly newsletter
edited by me, Soren Breiting. Due to many travels abroad
it is impossible for me to keep the schedule of the issues
strictly fitting to each month. My intention is to bring
quality information that isn't outdated a month or two
sign up for Stock Photo News: