Stock Photo News from A-Z FOTOS. The first modern ezine combining the work of the creative professional with pictures, stock photography and marketing.

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The First modern eZine to combine Pictures and Marketing

Stock Photo News
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The first Modern eZine combining Stock Photography and Marketing

June 2001



* From the Editor

* Tips for using conceptual pictures # 1

* Guest article: The 3 Secrets of High Traffic Sites
- by Mark Joyner

* AltaVista, good and bad news again

* Take better Travel Pictures, Tip # 1

* More tips

* How to build a web site for selling

* New book: Get into the Photobuyers´ mind

* Timely Time Management Tips ezine

To visit the latest earlier edition of the Stock Photo News go HERE



Since the last issue of Stock Photo News I have taken pictures in India, mainly at the Andaman Islands. These are beautiful and true oceanic islands lying between Thailand and the Indian subcontinent. Beautiful beaches, unspoiled rainforests and seascapes, many endemic animals and plant species, and very kind and colorful people.

Very few western tourists visit the islands for the moment, but from 2003 an international airport is expected to bring loads of wealthy tourists to these low income communities. During the next month some of my Indian photos will be displayed at - just type India in the search box to find them.

This triggers me to express some thoughts of the opportunities in India in general. As we all know India has a vast population, more than one billion. The millions of poor people is still a reality, but many millions live on a level similar to the markets we normally deal with.

Life style magazines and less specific commercial magazines will increase the use of stock photography and creative professionals, and the whole market will come closer and closer to what many of us are used to from the western world.

This creates many opportunities for the right initiatives at the right moment. As India is an official English speaking country it is easy to establish an internet presence and investigate the potential without big investments.

You can for example get an impression by going to the Indian version of AltaVista at and make some searches for relevant key words.

In this issue of Stock Photo News we will start two new series: one about ideas of using conceptual pictures, and the other with tips for taking better travel photos. The last series is mainly for the general traveller.

Again, I would like to thank all of you who have been helpful and recommended Stock Photo News to friends and colleagues. Please continue your nice support! You can win 10.000 dollars by using Recommend-it!

Enjoy your reading!

Soren Breiting
" Find Stock Photos from most of the World"
Comments, tips and relevant articles are appreciated, please email me personally sb@

*** Please note: We will not sell or rent the email addresses belonging to our subscribers - we respect your privacy. This ezine uses opt in addresses, only. ***



Use conceptual pictures which can function as symbols, icons or analogies in advertisements, for book covers, illustrating articles and features etc. This list can hopefully further your own ideas.

(force, having power, potency)
... Eagle,
... Grizzley bear
... Elephant,
... Male lion,
... Pillar(s)
... Muscles
... Body builder
... Weight lifter
... Viking
... Heavy rope or wire
... Big tires on heavy truck

(rock solid, trustworthy, stable, firm, sound/good)
... Rock
... Stone pillar
... Giant Sequoia

Hide problems
(not facing problems, avoid problems, avoid conflicts, conceal, suppress, cheat)
... Ostrich with the head in the bush
... Sweeping the dirt under the carpet

Send me additional ideas for these concepts, and I will publish them with your name/website in the next issues .
New concepts will also be listed in the next issue.
All will later be put together and displayed at


by Mark Joyner, CEO,

It seems to be in vogue these days to downplay the
importance of web traffic. It's popular (and perfectly valid)
to say things like:

"Traffic is worthless if you don't turn it into money."

Excellent point, but this assumes that you actually have
some traffic to begin with. Each step of the Internet Marketing
Process is not just important - it's required for success.
So, let's focus today on getting traffic to your site,
and remember:

A. Getting traffic to your site is like putting gas in
your car. You can have a great engine, but it won't go anywhere
without the gas. Likewise, you can have a perfect sales letter -
but without traffic, it's just pretty to look at.

B. The highest traffic sites of the world do not just get a
little more traffic than the next guy - they get exponentially
more traffic than the next guy. For example, according to
Media Metrix, AOL's network weighed in at #1, getting more
traffic than any other site in the world in April of 2001.
Amazon was ranked #10. Both are top ten sites... And the difference?
AOL had 89,000,000 visitors that month and Amazon had 19,000,000.
That's a whopping difference of 70,000,000 visitors
between the #1 site and the #10 site.

Interestingly, the higher up the ranks you go, the greater
the gap between each site.

So, what's the difference? Why is it that the better a
site gets, the further behind it leaves its closest competitor?
Here are their secrets:

1. They Set Up "Multiple Streams of Traffic"

Back in 1995 I observed an interesting phenomenon. I found
that the likelihood of someone responding to your website
was highly dependent on the path they took to get there.

People may ask you "what is the conversion rate of your
website, but that is really an irrelevant question.
Conversion rates are meaningless unless they take into
consideration how someone gets to your website.
(Test this yourself and you'll find it to be true.)

So, I coined the phrase "All Clicks are Not Created Equal."
For example, traffic from a site recommending your product
is more likely to generate a sale than traffic from a site
criticizing your product. That's an extreme example,
but you get the point, right?

When people discover this, their natural tendency is to
start getting picky about how they get their traffic.
Why waste your time on traffic that won't generate a sale,

If you're paying for advertising, this makes perfect sense.
However, many people mistakenly throw away traffic from free
sources as a result.

High traffic sites never throw away traffic and constantly
endeavor to set up new traffic streams.

Let's take the worst possible traffic source imaginable:
FFA pages. Traffic from FFA ads is extremely sparse.
To make matters worse, this traffic is rarely the source
of an immediate sale. Very little amounts of the lowest
quality traffic in the world - yep, I think that qualifies
it as the worst possible traffic source.

If, however, you have an automated FFA promotion going
that doesn't take you any time to maintain and still brings
in traffic, should you throw it away?

Maybe not...

I still have in place free automatic traffic building
sources that I set up years ago. Much of the traffic that
comes from these free sources is of low quality, but hey,
I don't lift a finger to get it any more.

Most super-high-traffic sites are constantly working on
new ways to bring in traffic - many of which are not very
sophisticated at all. Even Yahoo, for example, uses a low-budget
" tell a friend" script on their site to encourage people to
forward articles to their friends. Does Yahoo care that anyone
can do this with a free CGI script? Of course not. It's just
one of thousands of traffic sources they've established.

When you read #3 below, you'll realize why "low-quality"
traffic may not be so bad after all...

Remember, though, if you're paying for "cheeseburger"
traffic, don't pay a steak-and-lobster price.
Better: get your cheeseburger traffic for free from as
many automated sources as you can.

2. They Use Viral Marketing

"Viral Marketing" was the vogue buzz-phrase of 1999.
Several books have been written on the subject in hopes
of cracking the code, but still very few sites are taking
advantage of this incredible concept.

Viral Marketing is any type of marketing that encourages
people to spread your marketing message around for you.

Think about this - it sure would be great if people
advertised your product for you, wouldn't it? It beats
the heck out of paying for advertising.

Here's a viral marketing story for you:

When I started the e-book marketing craze back in 1995 with
the release of "Search Engine Tactics," I promoted the book
with a very simple viral marketing scheme.

Here's what I did:

I put a note in the book itself that everyone was granted
permission to give away or even sell the book on their sites.
They would benefit by giving something of value to their visitors -
I would benefit by advertising products in the book. The people
that they gave it to saw the note in the book, and they gave it
away on their sites -and so on...

So, did this work? You be the judge:

a. The e-book was downloaded over 1,000,000 times when we
last counted in 1998.

b. The e-book was noted by ZDNet as one of the top downloads
of 1999,and is the only e-book ever to be given 5 Stars by ZDNet.

c. Experts have since written entire books about my little
ploy showing people how, they too, can unleash the viral power
of free e-books as traffic builders.

The point? Well, one simple viral marketing tactic put my name
on the map. Granted, it was an unusually successful virus, but
this was just one simple tactic...

People are still giving this book away on their sites today,
and I haven't done anything to promote it in years.

High traffic sites are always looking for new ways to spread
their message virally.

3. They Turn Traffic into More Traffic

This is where most people blow it. Allow me to explain...

Whenever I consult for businesses I always teach my
" Internet Marketing Battle Plan" concept and use that as
the basis for everything we do. This lays the groundwork
for the best marketing possible. (Side Note: I very rarely
do any consulting anymore - and usually only as a favor to
close friends. I just don't have time for it - I love it,
but my own Internet business is too lucrative to spend time
doing anything else.)

The Internet Marketing Battle Plan is a cohesive system
consisting of 5 unique tactics that represent each step of
the Internet Marketing Process. All successful Internet Marketing
I have encountered follows one form or another of this plan.

Step 4 is: "A Tactic for Getting People to Come Back to Your Site."

If you're selling a product on your site, remember that most
sales are not closed the first time someone hears about a product.
Obviously, getting people to come back will greatly increase
your chances of closing a sale.

If you're selling advertising on your site, clearly getting
initial traffic to come back over and over again will snowball
your traffic.

There are thousands of ways to do this, but you always need
to have:

a. An incentive for getting them to come back.

For example, at the site, we entice
you to come back by offering free marketing advice each week
from world-leading experts. This incentive needs to be truly
valuable or it won't work.

If we offered misguided advice from self-proclaimed experts,
it would not be nearly the same incentive. Instead, we offer
battle tested advice from undisputed world-leading experts like
Jay Conrad Levinson, Brian Tracy, Joe Sugarman, Ted Nicholas...
If we didn't offer you value each time, you just wouldn't come
back, and you wouldn't be reading this article right now!

b. A method of informing them of the incentive.

For example, you sign up for our newsletter and we inform you
whenever this new information is available. You come back and
this starts the cycle again.

Can you think of other ways to inform people about your incentives?
Use your imagination.

High traffic websites always keep people coming back for more.

You now have the plan - it's up to you to put it into action.
Work on all three of these secrets every single day and I assure
you that your traffic will increase dramatically.

Mark Joyner is the CEO of, editor of the
Killer Tactics Journal, and author of several books including
1001 Killer Internet Marketing Tactics. For just a few days this
month he has made himself available for private consultations to
a select few. Serious, qualified inquiries only, please. 1

Note from the editor
I am sure Mark Joyner with his background and reputation
is expensive for personal consultation.

At A-Z Fotos and All eMarketingTips we use some of
Mark´s inventions and products.
We use RoiBot every day to track online ads, and RoiBot is useful
for a lot of other functions, too:


His Promo-Ivator is a smart invention, which just costs
a few dollars and it is of great help, see



The former big search engine AltaVista has lost its position as one of the biggest search engines globally. As mentioned in the last issue you now have to do it all by hand. In that way you can read the code shown in graphics and enter it to permit your submission. Immediately you can submit 5 sites or urls with the same code. The good thing is, that you can submit an unlimited number of urls the same day. You will not be penalized for that. But avoid to submit pages with very similar content or doorway pages. At A-Z Fotos we have for the moment lost the registration of all our pages in AltaVista! Earlier we had more than 300 pages registered, and in long periods we could hold number 1-5 positions of so difficult competitive keywords as stock photos, photos and fotos.
Even if AltaVista will not give you the traffic it could provide earlier you should make efforts to be registered there.

Submit your site to AltaVista here:



Use the light in mornings and late afternoon

You probably know the yellow "Geographical Magazine". If you browse through its colorful pages you can see that many of the pictures are taken in the low, warm light of mornings and late afternoons or evenings. The photographers of Geographical Magazine are among the best we have. You can easily mimic this practice and create much more interesting pictures than most people bring home from travels.

The low light will model the landscape you see for your eyes, so for example the plough furrows or differences in topography and texture are highlighted. As a travelling photographer myself I know, that even on a photographic mission time is limited and your circumstances are often less that optimal. I can recommend you to take the pictures you must take during the day. And then take a walk around your hotel or campground before breakfast and shoot additional pictures in this special light - and try to do the same during the last two hrs. before sunset. In that way you will combine the best possibilities.

Low light also gives long shadows, so be careful with these. Normally you should not expect parts of a picture to show up properly in both shadows and in full sunlight. If you use colorslide films these might cover the full spectrum, but if you want to have paper prints this medium will not be able to show the details of both the sunlit and the shadows. So in the printing process we have to choose which part of the picture to give priority. In practice you should avoid the heavy shadows. When you shoot your photos in cities the big buildings are among the difficult objects. So take them from an angle without the big shadows.

If you follow these instructions I am sure that the appeal of your pictures will increase. Please give me feed back on your success and your eventual problems using these techniques.

Have good travels and enjoy your travel photography.

Soren Breiting




In general it can be recommended to develop your website with strong and focused content for the whole website and page for page. Remember, that only text can be read (together with metatags and ALT tags). This seems to be the only safe way for being prepared for the changing algorithms and practice used by the main search engines and directories. The work with your important key words is still very important (see below), keep an eye on that aspect every time you write your copy for the web pages.

Many have taken advantage of the web site building facility mentioned in earlier issues. Ken Evoy´s easy solution to how to create web sites optimized for getting a lot of traffic through the search engines related to specific key words seems to work very well. The system is called Build It and you will find thought provoking information about the whole idea HERE


This site offers entry to a huge number of sites with free graphics for your website production and off line publications. Take a look at


A very useful tool has been developed to give you a much better background for your decisions about which keywords to give priority. The free version offers excellent help. Go to and make a test drive. I am sure you will be surprised.


Under this headline I have received information from Photosource International about a new book described below. I have ordered it today, but not received it - so I cannot recommend it from own review. I just wanted to share this new information with my readers. The book is written for stock photographers, but might be interesting for people working with pictures in general too, I guess. This published survey should give us a better understanding of where we are now concerning the use and delivery of digital pictures.

In addition to the announced price you will have to pay 4 dollars extra for the delivery. If one of my readers would like to make a review I will be happy to bring it in one of the coming issues of Stock Photo News. Just email me at

"Staying ahead in the stock photo industry takes a lot. A
lot of talent and understanding of how the industry
works. You already have the talent.
Let PhotoSource International give you a hand with
understanding further how you can work successfully in
the industry. PhotoSource International has been
assisting stock photographers with stock photo business
insights for more than 25 years.
Now you can also benefit from the PhotoSource
International 2001 Photobuyer Survey. In the Survey, you
will find out what photobuyers have to say about things
like digital submissions, want lists, unsolicited
submissions, Royalty Free, and much more.
Stay ahead of your competition. If you order by June
15th, the cost is only $14.95. Order your copy ($14.95)
of the 2001 Photobuyer Survey today!

Timely Time Management Tips ezine

Get your free Timely Time Management Tips ezine now
to help you get more time every day and reduce your stress.
To subscribe, click:
or email:

Please remember !

If you have any idea of friends or colleagues you think would find this newsletter useful, PLEASE send them a personal email or send an email by a click on Recommend-It . - You could win 10.000 dollars!

THANK YOU for reading and recommending Stock Photo News.

See you in next Stock Photo Newsletter!

Soren Breiting


Copyright 2001 by Soren Breiting, A-Z FOTOS.
" Find Stock Photos from most of the World"
Email me personally: sb@

You are welcome to forward this newsletter to a friend or to post it on your own website as long as you keep all content, including the copyright notion and contact information, intact and keep all links.

Stock Photo News is a monthly newsletter edited by Soren Breiting. Due to many travels abroad it is impossible for me to keep the schedule of the issues strictly fitting to each month. My intention is to bring quality information which is not outdated a month or two later.

To sign up for or to cancel your subscription go to


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Stock Photo News is your professional ezine to keep in touch with the trends of the online market for photography. By combining marketing issues with stock photography and how to make the most out of pictures this monthly ezine helps you not to loose on the dynamic market for pictures and how they are used.

Stock Photo News takes the pulse of the stock photo industry and gives you hints on how to search for stock photography and where to get the best pictures.

News about new picture agencies, merging stock photo agencies and other important changes for the creative professional are brought in many issues.

Even for the budding stock photographer or the student of creative productions this photo ezine should be well worth studying as it is dealing with the potential of pictures and offer stock photo news related to marketing and stock photography - including the newest information about stock photo distributors / picture agencies.

Stock Photo News has been published since 1999 and was the first professional newsletter to combine pictures and marketing.

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Visit also Royalty Free Stock Photos - Buy and sell royalty free images, stock photos, clipart, illustrations and vector art at Cutcaster.