PHOTO NEWS from A-Z FOTOS
first Modern eZine combining Stock Photography and
Marketing - Published since 1999
important for picture buyers and image providers.'
From the Editor
Do one thing each day to strengthen your online presence
New stock photo agency - Stock photos of wines and wineries
Sell With Photos Online
By Kevin Nunley
All About Title Tags
By Jill Whalen
Online Shoppers Ask for More Detailed Copywriting
by Karon Thackston
Suggestions for turning your photos & videos into cash
Videos on websites to communicate with your visitors
By Kim Komando
Since Last Stock Photo News
HispanicShots.com Launches a New, More Convenient and
Less Expensive Source for Ethnic Stock Photography
White-list Stock Photo News
Archive of earlier issues of Stock Photo News at
Subscription information at the end of this ezine.
FROM THE EDITOR
issue of Stock Photo News (SPN) is exceptional rich
in information that will benefit your online success
concerning use and marketing of pictures.
you will get some quick action steps to improve
every online presence, whatever you run a Fortune 500 site
or a more modest site.
addition you will get three guest articles by people
I regard as very professional in website issues.
you will see some flashes of the changes in
the online world well worth taking into account.
this issue is no 25 I can celebrate this small
anniversary with you my persistent reader - Thanks so much.
back since I started in 1999 lots of things have
happened online - many things we just couldn't imagine.
One of the really big things is the use of video on
websites and I bring you a few hints to get started.
reading Stock Photo News!
"Find Stock Photos from most of the World"
tips and relevant articles are appreciated. Send
email to sb@TAKETHISAWAY-azfotos.com (please remove the
inserted part added to avoid email harvesters).
Important note: I will not sell or rent the email
addresses belonging to our subscribers - I respect your
privacy. This mail list will only be used to send you the
monthly ezine. - This ezine uses opt in addresses.***
DO ONE THING EACH DAY TO STRENGTHEN YOUR ONLINE PRESENCE
are very, very busy every day, I am sure. Too many duties
and too little time to plan and create new ideas. And too
little time to actually follow the nice plans you manage
to make from time to time. The following will help you to
achieve some substantial progress without any sophisticated
do ONE of these things every day and you will be sure
to grow your business:
Get a link to your site from an external website.
- Write an article for your site.
- Write an article for free distribution with a link back
to your site.
Search for other sites that compliment your site, better
than sites like your own.
You can read the most important tips and tricks in this free
(just save it to your desktop). http://www.stockphotonews.com/seo/
If you don't want to give away your email, just don't click
for updates at page 2 - the version you downloaded is the
Writing articles for your own site
Write relevant and focused articles to increase the content
your site. Whatever your site is about, even a photo gallery,
you need good focused and written content. Search engines
understand the content of pictures. You have to formulate
content in words, especially in good keywords and key phrases.
Writing articles for distribution
Write articles that give the readers a reason to go to your
Upload the articles to directories for free articles for
will find a list of some of the best article sites at
(The number of stars signals the page rank in Google).
you read Danish you can use my new article portal:
you write good content-rich articles you will brand
yourself as a knowledgeable person in the field.
NEW STOCK PHOTO AGENCY - STOCK PHOTOS OF WINES AND WINERIES
first stock photography site focusing solely on the wine
industry with Royalty Free Images from the wine industry:
SELL WITH PHOTOS ONLINE
I found an interesting piece of real estate on the
Web. I emailed the realtor to find out more about it. When
he learned I was interested, he used a digital camera to take
photos of the property. He then put them up on a web page
with my name on it.
whole process probably only took him a few minutes,
yet he was able to provide a CUSTOMIZED advertising
page directed to my specific interests. That is targeted
marketing at its most powerful.
are the classic way to sell a product. From cars, to
houses, to furniture, to gum, it is MUCH easier to make a
sale if your marketing materials include photos.
the personalized photo page approach for customers
who can't view your product in person. Place a short
descriptive caption under each photo.
of digital cameras and software have come way
down. Or, do it the "old-fashioned" way with a scanner.
Online photo sites like shutterfly.com will put your pictures
on a web page. Simply mail them the film.
Kevin Nunley at http://DrNunley.com
Kevin's famous All-Out Promotion Package is now more powerful
and a better bargain than ever! You get your own press release
for media, your own article sent to 20,000 ezines and sites,
a page of sales copy, and a classified ad in my newsletter
14,000. Get it 75% off at http://drnunley.com/123.htm
ALL ABOUT TITLE TAGS
title tag has been -- and probably will always be -- one of
important factors in achieving high search engine rankings.
In fact, fixing
just the title tags of your pages can often generate quick
differences to your rankings. And because the words in the
title tag are
what appear in the clickable link on the search engine results
changing them may result in more clickthroughs.
Engines and Title Tags
tags are definitely one of the "big three" as far
as the algorithmic
weight given to them by search engines; they are equally as
your visible text copy and the links pointing to your pages
-- perhaps even
Company Names Belong in the Title Tag?
is one of the most common questions asked about titles. The
a resounding YES! I've found that it's fine to place your
company name in
the title, and *gasp*, even to place it at the beginning of
the tag! In
fact, if your company is already a well-known brand, I'd say
essential. Even if you're not a well-known brand yet, chances
are you'd like
to eventually be one. The title tag gives you a great opportunity
doesn't mean that you should put *just* your company name
in the title
tag. Even the most well-known brands will benefit from a good
phrase or two added, as it will serve to enhance your brand
as well as your
search engine rankings. The people who already know your company
and seek it
out by name will be able to find you in the engines, and so
will those who
have never heard of you but seek the products or services
Tags Should Contain Specific Keyword Phrases
example, if your company is "Johnson and Smith Inc.,"
a tax accounting
firm in Texas, you shouldn't place only the words "Johnson
and Smith Inc."
in your title tag, but instead use something like "Johnson
and Smith Inc.
Tax Accountants in Texas."
a Texas tax accountant, you would want your company's site
to appear in
the search engine results for searches on phrases such as
accountants" and "CPAs in Texas." (Be sure
to do your keyword research to
find the best phrases!) You would need to be even more specific
prefer to work with people only in the Dallas area. In that
keywords such as "Dallas tax accountants" in your
site's title tags.
our Dallas accountant's example, you might create a title
and Smith Tax Accountants in Dallas
you might try something like this:
and Smith Dallas CPAs
there's more than enough space in the title tag to include
these important keyword phrases. (I like to use about 10-12
words in my
way to do it would be like this:
and Smith - Dallas Tax Accountants - CPAs in Dallas, TX
always liked the method of separating phrases with a hyphen;
in today's competitive marketplace, how your listing appears
in the SERPs is
a critical aspect of your SEO campaign. After all, if you
have high search
engine rankings but your targeted buyers aren't clicking through,
do you much good.
days I try to write compelling titles as opposed to simply
ones, if I can. But it also depends on the page, the type
of business, the
targeted keyword phrases, and many other factors. There's
with the title tag in my above example. If you were looking
for a tax
accountant in Dallas and saw that listing at Google, you'd
probably click on
you could make it a readable sentence like this:
and Smith are Tax Accountants and CPAs in Dallas, TX
not as thrilled with that one because I had to remove the
"Dallas Tax Accountants," as it wouldn't read as
well if it said:
and Smith are Dallas Tax Accountants and CPAs in Dallas, TX
sounds redundant that way, as if it were written only for
the end, it's really a personal preference.
Don't make yourself crazy trying to create the perfect title
there's just no such thing.
Most likely, either of my examples would work fine.
best thing to do would be to test different ones and see which
higher and which convertbetter.
It may very well be that the second version doesn't rank as
but gets clicked on more, effectively making up the difference.
Your Visible Text Copy As Your Guide
prefer not to create my title tags until the copy on the page
written and optimized. I need to see how the copywriter integrated
keyword phrases into the text to know where to begin. If you've
done a good
job with your writing (or better yet, hired a professional
you should find all the information you need right there on
Simply choose the most relevant keyword phrases that the copy
was based on,
and write a compelling title tag accordingly. If you're having
this and can't seem to get a handle on what the most important
for any given page, you probably need to rewrite the copy.
recommend that you *don't* use an exact sentence pulled from
your copy as
your title tag. It's much better to have a unique sentence
or a compelling
string of words in this tag. This is why you have to watch
out for certain
development tools. Some content management systems (CMS) and
such as WordPress automatically generate the title tag from
provide elsewhere. In WordPress, for example, the default
is to use your
blog name, plus whatever you named the page. The problem is
that this same
info is also used as the headline, plus in the navigational
link to the
page. Depending on your setup, it could also be the URL for
Very rarely would you want all those to be the same.
good news is that most of today's CMS and blog software have
so that you can customize your title tags. For WordPress,
installing the "SEO Title Tag" plug-in developed
by Stephan Spencer:
It works like a charm
on all my WordPress sites.
Jill Whalen of High Rankings® is an internationally
recognized search engine optimization consultant
and host of the free weekly
High Rankings® Advisor search engine marketing newsletter
. Jill's handbook,
"The Nitty-gritty of Writing for the Search Engines"
business owners how and where to place relevant keyword phrases
on their Web sites so that they make sense to users and gain
high rankings in the major search engines.
specializes in search engine optimization, SEO consultations,
site analysis reports, SEM seminars and is the co-founder
Search Engine Marketing New England (SEMNE) http://www.semne.org/
a local networking organization.
ONLINE SHOPPERS ASK FOR MORE DETAILED COPYWRITING
found out quite by chance. I noticed a research brief in my
entitled, "Bad Web Experience Impacts Brick and Mortar
primarily focused on Internet business, I really didn't pay
attention. But then I noticed it made reference to a customer's
experience, too, so I read on.
Inc. gave the following details from their Online Customer
Experience Survey. A total of 82% of consumers who participated
a frustrating online shopping experience would make them less
revisit a retailer's site. That's expected. The survey continued
if the experience improved, visitors would be open to buying
more from the
offending sites. Logical. But what does this have to do with
It's what I read next that caught my attention.
to respondents, visitors want specific "interactive and
features" when they shop online. One of those "engaging
better copywriting. Specifically, "68% want the ability
merchandise through better imagery, more product descriptions
exactly how do we accomplish that? It's really not difficult.
More Descriptive Adjectives
out your thesaurus and find words that impress, inspire and
your customers more effectively. Look at the examples below
to see what I
Top for Hot Summer Days
it's hot outside, this top will help keep you cool. Made of
you'll love how it stops moisture. Available in four pastel
Tank Top for Hot Summer Days
the temperatures are steamy outside, this tank will help keep
remarkably cool. Made of breathable 100% nylon, you'll love
how it sheds
moisture. Available in four spring-fresh colors.
the difference? The latter paints a more vivid picture of
the tank top
than the former. It also gives more detail. It's not a nylon
100% nylon. They aren't just any colors, they are spring-fresh
a Sensory Experience
visitors are looking for an experience as close as possible
in the brick and mortar store. That means you have to create
plays on all five senses to bring the products to life.
if this example makes you hungry:
Definitely NOT Grandma's cinnamon rolls! Bake them fresh right
in your own
oven. As the aroma begins to waft through the air, your nose
will start to
tingle and you'll immediately know they are worth the wait.
The scents of
freshly ground cinnamon and yeast begin to merge as the dough
rises and the
cinnamon, sugar and butter begin to bubble. Open your oven
door to reveal
one of the largest sweets you've ever seen. Drizzle the homemade
over the top to complete your warm, gooey treasure. Your taste
praise you with every bite!
you notice the detail? With the exception of hearing, all
were addressed here. Smell the aroma. See the largest cinnamon
ever seen. Taste the gooey treat. And the description of warmth
the sense of touch.
go on vacation than eat sweets? How about this?
As your day begins, enjoy a gourmet breakfast prepared by
your own private
staff -- at your disposal 24 hours a day. A gorgeous view
own crystal-blue freshwater pool welcomes you to another exciting
in Hawaii. A morning stroll along your private, white-sand
beach is the
perfect way to welcome the day. A fun-filled outing can consist
in the surf, sunning on the beach or napping in an authentic
hammock that cuddles every curve of your body. At the end
of the day, you'll
have sun-kissed shoulders, a glowing bronze tan and a phenomenal
Unwind poolside at the gazebo as you prepare for a world-class
rivals any five-star restaurant. Refreshing after-dinner cocktails
especially enjoyable when sipped on the terrace as nature
amazing display of sunsets and a soft, caressing breeze you
isn't that better than:
Rent our two-bedroom condo right on the beach!
You'll have a private staff
to meet all your needs.
Pool, hammock and gazebo are on site.
Gourmet chef will cook all your meals to order.
This is the best vacation house you've
next time you begin to write copy, think about every aspect
product. How can you entice the visitor? How can you help
him or her
touch, smell, see, taste or hear what you have to offer? The
more real you
make the experience, the better your conversions will be!
By Karon Thackston C 2007, All Rights Reserved.
Copy not getting results? Learn to
write SEO and online copywriting that impresses the engines
and your visitors at http://www.copywritingcourse.com.
Already know how to write copy, but need help with using keywords?
Check out Karon's report "How To Increase Keyword Saturation
(Without Destroying the Flow of Your Copy)" at
SUGGESTIONS FOR TURNING YOUR PHOTOS & VIDEOS INTO CASH
Kim Komando, Gannett News Service
Internet is exploding with photos and videos.
Amateurs create much of what you see, so if you think
you can't cash in on the trend, you're wrong.
are many opportunities to earn cash from your photos
and videos. You won't get rich, but you can supplement
your income nicely.
one obvious caveat: You must have talent.
Your work will be competing with that of many others.
photos appear on the Internet and in print publications.
Publishers license the photos for a specific use. They use
stock photos instead of hiring a photographer.
you start seeing dollar signs, there are some considerations.
Your photos must be impeccable. The composition, lighting
technical quality must be outstanding. The photos should be
high-resolution and free of noise.
can photograph any subject, but some subjects are in higher
demand. For example, travel photos and photos of people sell
can list your photos on sites like iStockphoto
Dreamstime (www.dreamstime.com) and BigStockPhoto
They'll take a cut of sales.
as many photos as you can. Post on multiple sites, provided
there is no exclusivity clause in the sites' terms. This increases
your ability to sell.
photo contests award cash or other prizes. Read the rules
carefully before you enter.
contests have separate categories for amateurs and professionals.
Others are limited to amateurs. Selling stock photos may disqualify
you as an amateur.
find many different types of contests. National Geographic
and other publications of the National Geographic Society
(www.nationalgeographic.com) sponsor photo contests. The Everyman
(www.theeveryman.com) awards cash prizes. So does Smithsonian
find more contests online or in your favorite photography
magazines. Make sure they're reputable. Some charge entry
are probably legitimate, but I would not pay for the privilege
entering a contest.
organizations are beginning to accept individuals' photos
videos. This is true of local, national and international
trend is still in its infancy and many publishers do not pay.
Reuters pays for photos it distributes for publication.
Reuters has partnered with Yahoo for user-submitted video
photos and video can be shot with your camera phone.
Quality isn't as important as with stock photos or contest
The work must be newsworthy.
You must catch an event at the right moment.
This could prove difficult.
you're going to a sporting event or concert,
visit SpyMedia (www.spymedia.com)
first. It is similar to stock photography sites.
Buyers can request photos of particular events.
The event you're attending could be included.
You also can post photos in your collection.
is one of the hottest Internet sensations. Visitors upload
their videos for free, but that could soon change.
plans to start sharing advertising revenue with its members.
Revenue would be generated by an advertisement at the beginning
of a video. It could happen as early as this year.
sites have beaten YouTube to the punch.
Revver (http://one.revver.com/revver) is a video-sharing site
splits advertising revenue evenly with the video's creator.
Brightcove (http://brightcove.com) also shares 50 percent
of ad revenue.
In addition, you can sell your videos for syndication on other
Posted by the Asbury Park Press on 02/14/07
LAUNCHES A NEW, MORE CONVENIENT AND
LESS EXPENSIVE SOURCE FOR ETHNIC STOCK PHOTOGRAPHY
Angeles, CA -- (Market Wire) -- February 14, 2007
Explosive Growth in Marketing Efforts Targeting Hispanic
Consumers Has Generated a Need for Quality Communication
Materials That Can Be Developed Quickly and Inexpensively;
Companies Seeking to Develop Print Materials Now Have a
Graphics Solution: HispanicShots.com
now offers quality Hispanic stock photography
available online, 24 hours a day. With a single visit to
HispanicShots.com, advertisers can select, purchase and
download images to use in all marketing and advertising applications.
Available images include individuals, couples, families and
providing a variety of options for all graphic applications.
in concentrating exclusively on Hispanic images,
HispanicShots.com includes a selection of settings that
lend themselves to a variety of uses such as magazine and
newspaper advertising, collateral, brochures, direct
response and internal communications materials, among many
the images have been specifically cast and created to meet
the needs of marketers for everyday, slice of life executions
featuring real people of all ages.
purchase of images is easy and convenient. In one single
transaction on our secure server, the purchased images are
available for download as a high-resolution JPEG file.
Images are available for non-exclusive, royalty-free usage
for one year at a reasonable cost. Industry-specific and
custom photos are also available.
VIDEOS ON WEBSITES TO COMMUNICATE WITH YOUR VISIORS
see how smart the video is to communicate with your
website visitors take a look here for your inspiration,
implimented by the most successful and trustworthy marketing
person, I know.
And this website makes it easy to set up.
SINCE LAST SPN
publishing issue no. 25 it is a time for me to think
back a little and reflect on my learning experience with
publishing a newsletter. 25 issues aren't that many for a
publisher and Stock Photo News is just a rather small
the other hand as English isn't my mother tongue this
in itself is a challenge - and too often easily visible
in the text I am afraid.
the first issues I always went for someone to check my
language. But it is slowing down the whole process so in
later issues I have dared to send SPN without language
check trusting the acceptance by my readers of spelling
mistakes and strange formulations.
what mistakes have I learned from the first 25 issues?
biggest mistake was during the first years when I lost
my subscriber list because I didn't have back up, and the
hosting company closed my account by accident. This was
terrible depressing as it is a quite challenging process to
get subscribers in the beginning.
the beginning I made some mistakes that forced me to
resend issues - that isn't looking professional.
would like to publish an issue on a more regular basis,
but mainly due to my many travels abroad this hasn't been
I will consider doing this better in the future, as I know
this is good for the subscribers as well as for myself.
took me some issues to divide the newsletter into sections,
and that is a must, I think.
should also work with a longer planning horizon and plan
issues with specific themes for half a year ahead.
finally I should always remember to upload the online
version before sending out the email version.
forward serving you as my reader for the next 25
issues of SPN!
WHITE-LIST STOCK PHOTO NEWS
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Place the domains http://www.azfotos.com
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Mail: If one SPN issue is filtered to your 'bulk'
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same goes for support e-mail. Some spam filters: Place
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ISPs: If one of your Stock Photo News issue is being
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domains (or SPN´s 'From' or 'Reply-to' address) to your
address book or contact list. THANK YOU! / Soren
2007 by Soren Breiting, A-Z FOTOS.
http://www.azFotos.com "Find Stock Photos from most of
World" Email me at: sb@ azfotosTAKETHISAWAY.com (email
spaced etc to avoid email harvesters).
are welcome to forward this newsletter to a friend or
to post it on your own website as long as you keep ALL
content, including the copyright notion and contact
information, intact and keep all links.
Photo News is 'in principle' a monthly newsletter
edited by me, Soren Breiting. Due to many travels abroad
it is impossible for me to keep the schedule of the issues
strictly fitting to each month. My intention is to bring
quality information that isn't outdated a month or two
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