PHOTO NEWS from A-Z FOTOS
first Modern eZine combining Stock Photography and
Marketing - Published since 1999
important for picture buyers and image providers.'
From the Editor
Global Warming - Pictures and Opportunities
Longer Keyphrases - Will Longer Keyphrases Hinder the
Effectiveness of Your Copy?
By guest contributor Karon Thackston
Answers to How Well Do You Know Your SEO?
By guest contributor Brad Callen
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FROM THE EDITOR
Stern Report about economy and global warming has just been
releases. It describes the consequences of CO2 emissions if
World is continuing without proper international management.
matters will influence us all and give challenges and
opportunities - for publisher, picture researchers and stock
providers as well.
study lead by Sir Nicholas Stern is the first major contribution
to the global warming debate by an economist, rather than
environmental scientist. It is an in-depth study everybody
seriously. Global warming could have a disastrous effect on
economy, shrinking it by 20%.
Stern Review forecasts that 1% of global gross domestic product
must be spent on tackling climate change immediately.
warns that if no action is taken:
Floods from rising sea levels could displace up to 100 million
Melting glaciers could cause water shortages for 1 in 6 of
Wildlife will be harmed; at worst up to 40% of species could
Droughts may create tens or even hundreds of millions of "climate
News gives a good introduction to the Stern Report about the
consequences of global warming at
issue of Stock Photo News looks at some of the more or less
consequences for the market of stock photography, including
needs of pictures and our working conditions in general.
guest writers provide us with detailed insight in some crucial
of your website's successful performance on the Web. Remark,
what SEO expert
Brad Callen is writing about pictures on a web page.
very useful bonus is yours for reading SPN, just look below.
enjoy reading Stock Photo News!
tips and relevant articles are appreciated. Send
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WHITE-LIST STOCK PHOTO NEWS
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GLOBAL WARMING - PICTURES AND OPPORTUNITIES
can we expect - as a consequence of increased global
warming and the forced actions it might imply? The later the
proper actions are in place the more forced they will become
and the more tuff they will tend to be for everybody as
described in the Stern Report.
Books and articles describing and analyzing consequences of
global warming and the measures taken to combat them
- for the general public,
- for business managers and
- for education on most levels.
demand for stock photos and news photography documenting
global warming and the consequences for humans, economy, wildlife
and the local weather.
E.g. Lots of construction work will take place to avoid the
disastrous consequences of rising sea water, like building
providing pumping stations, move local populations to new
demand for pictures of alternative energy sources, like
wind mills, bio ethanol production, wave energy plants, hydro
electric power stations.
demand for pictures of reforestations and people involved
in such actions.
demand for pictures showing NGO actions and local activists
that suffer from effects of global warming.
focus on gas consumption of different models of cars.
on use of flying and of driving, at least increased
taxation on consumption of fossil fuels.
focus in general on the linkage between economy and global
can expect a public interest in features that reveal the effect
of the energy lobby. An 'energy lobby' has been instrumental
some countries to spread mistrust about the documentation
effects of global warming. The big energy companies have provided
huge sums for campaigns and paid so-called experts to stand
deliver testimonials against the issue of global warming.
In Washington the car and energy lobbies are some of the most
warming and the issues around it will definitely provide the
marked situation for stock photography and marketing with
new challenges and opportunities. - Many of which we even
about at the moment.
LONGER KEYPHRASES - WILL LONGER KEYPHRASES HINDER THE EFFECTIVENESS
OF YOUR COPY?
Karon Thackston ( C 2006, All Rights Reserved )
length of search phrases continues to grow. Back when the
just an upstart, single keywords were the only thing you needed.
recent years we've seen the number of words used in search
and quadruple. Rather than a single keyword, searchers who
countries where English is the primary language are now using
four-word phrases as a standard, according to Web analytics
the worldwide average is two words per search phrase, the
the United Kingdom and Australia all show that searchers prefer
the use of
three- or four-word terms. What does this mean from a copywriting
standpoint? Writing with a single keyword in mind is relatively
Using two-word terms is a bit more of a challenge. But when
you get to
three- and four-word phrases, your risk of sounding stiff
search phrases are the natural progression of the Internet
boom. As more and more information is placed online, it becomes
increasingly difficult to find exactly what you're looking
for. When there
were only a few thousand sites, entering the word "marketing"
into a search
engine would bring up a handful of sites for you to choose
however, you find hundreds of thousands of sites dealing with
everything from marketing plans to marketing jobs to university
for marketing degrees. The natural action for copywriters
is to follow the
search trend of the target audience and use the keyphrases
that they use.
leads us back to our original question. how?
for Writing with Keyphrases
biggest mistake I find search engine optimization (SEO) copywriters
making is attempting to substitute a generic term for a specific
our Mexico cruise vacation site we offer the best rates on
vacation packages to the most exciting Mexico cruise vacation
Visit our Mexico cruise vacation specials page for deep discounts
to our Chicago web design firm site. If you're looking for
innovative and creative Chicago web design firm, you've come
to the right
place. No other Chicago web design firm has the talent or
skills to develop the type of high-end sites we do. When you're
ready for a
truly professional Chicago web design firm, contact us today.
please! My 10-year-old nephew could write better copy than
you substitute generic terms (in this case: site, packages,
destinations, vacation specials, etc.) with the specific search
get a bunch of repetitive, awkward babble. The longer the
the more clunky the copy will sound.
best advice I can give is to break up some of the mentions
keyphrases. Yes, you do need to keep the words of the phrase
in the same
order most of the time. However, by using punctuation and
other elements you
can still make the phrase appear less obtrusive.
example, let's look at our Mexico cruise vacation site again.
than using that bunch of fluff written above, try this instead:
stretches of sunny beaches, delightful fiestas filled with
and some of the most delicious fresh seafood you've ever tasted.
you find it? In Mexico! Cruise vacation destinations from
Cancun to Cozumel
offer some of the most exciting adventures and beautiful scenery
Mexico. Cruise vacation specials make these remarkable getaways
affordable than you might think - etc., etc.
you see what was done? Using punctuation, the phrase "Mexico
vacation" was broken up between sentences. Because the
search engines all
but ignore punctuation, they see the phrase as one term. However,
visitor doesn't. They don't notice that the phrase is being
because it spans two sentences.
the trend continues as it has in the past, search phrases
to get even longer in the not-so-distant future. However,
when you get
creative with keyphrase use in your copy, you'll find longer
are not a problem to work with.
not getting results? Learn to write SEO and online copywriting
impresses the engines and your visitors at http://www.copywritingcourse.com.
Be sure to also check out Karon's report "How
To Increase Keyword Saturation
(Without Destroying the Flow of Your Copy)" at
ANSWERS TO SEARCH ENGINE OPTIMIZING (SEO) QUESTIONS
By Brad Callen
the previous issue of Stock
Photo News (no. 22
Callen introduced a "refresher" quiz about your
fundamental importance for your skills to optimize your website.
Brad Callen is a professional SEO (search engine optimizing)
I trust very much - I try to follow his advice when applicapable.
this issue of SPN Brad Callen takes us to the next level by
discussing the 20 questions as well as their answers in detail.
your eyes open - this is very important knowledge.
Your website sells Green Widgets - what is the best Title
for your main page?
Get Green Widgets, Buy Green Widgets, Green Widgets, Green
b. We have Cheap Green Widgets with great prices and selection.
c. Buy Green Widgets | Discount Widgets.
d. Home | Greenwidgets.com
Title tag must be descriptive, brief and keyword rich. This
immediately rules out the first two options for this question,
which were either too full of keywords or too long without
targeted keywords. Writing a Title tag is not an exact science
however, keep your keyword terms limited to 2 or 3 in the
and I always like to separate them with "|".
2. Your site map has more than 100 links to your pages. Do
Create a hierarchy of links, and split up the site map into
b. Keep adding new links, no problem.
c. Add a second page to your site map and add new links to
d. Stop adding links to your site map completely.
search engines are hesitant to give any specific guidelines
on how to optimize our websites, any small detail becomes
important. As far as sitemaps are concerned, this is an issue
where it pays to listen to the search engines, especially
with large content sites well-designed sitemaps are a sure
that your site will be quickly indexed.
Webmaster Guidelines clearly state that you should limit
your sitemaps to less than 100 links per page, and that it
better to use a hierarchy that signifies the site structure
the importance of these pages. It is good advice to follow,
especially when a search engine says that "look, this
index your site better".
3. How many words should you consider writing in a page of
content (such as an article, a blog post or a product review)?
there is no set length of pages that works best in search
engines (ecommerce stores have little content and still rank
while many pages ranking high have 1000+ words as a minimum),
if you are going towards publishing quality content (either
through blogs or articles), then the 500 to 800 word count
good range for the following reasons:
you enough room to discuss one focused topic in detail.
Forces you to keep it interesting and relevant.
More content = better contextual advertising - this limit
you targeted ads for your article quite easily (whereas a
word count may result in generic, site-specific ads).
Since you cannot cover more than one main idea in such a short
range, you must create separate content pages for different
- giving you more opportunities to create fresh content (remember
to always "drill down" in your content writing and
multiple aspects of the same topic).
What is the optimum keyword density you should aim for?
b. Keep the content normal, but stuff the page with hidden
in alt tags, meta tags and "white-on-white" text
c. As much as possible, while keeping the content human-readable.
d. Forget keyword density - search engines pay very little
to it any more. Just focus on writing content that people
to link to.
Keyword density has been abused since before Google came out
their PageRank algorithm in 1998. Keeping that in mind, search
engines do not pay much attention to pure keyword density.
they do pay attention to is relevant on-page factors such
structure, navigation, title tags and advanced topics such
weight and c-indices. However, all this pales in comparison
off-page factors (linking strategy), especially in Google.
seems to give more weight than Google to on-page factors,
then keyword density is not very high on the list.
5. What should you put inside meta tags?
Put your full keyword list in the meta keywords tag, and put
your most important keywords in the meta description tag.
b. Ignore the meta tags - search engines don't use them.
c. Write a short description of your website in the meta description
tag, and put your most important keywords in the meta keywords
d. Put your most important keywords in the meta keywords tag
don't use a meta description tag.
tags, like keyword density, are easily abused and misused.
Because of this, search engines are very wary of trusting
information put in them. However since meta tags are essentially
describing what the page is about, you should use them to
describe each page. Note that sometimes your meta description
be used to describe your site in search engine results, and
any heavy optimization of these tags may trip the spam filters
search engines. Use them, but lightly, and don't depend on
as they have limited use.
6. For optimization purposes, how should you use images on
Use the alt tag to accurately describe the each image, and
include descriptive content around each image.
b. Put your most important keyword in an alt tags followed
the word "graphic".
c. Just use them wherever it is necessary from an aesthetic
perspective, without regard for alt tags because they aren't
really that important.
d. Use alt tags to "hide" your full keyword list
so you can
increase your page's keyword density.
the very least, images should contain alt tags with one or
two keywords describing that image, and you should try surrounding
that image with relevant text. If the image is not used in
(i.e. it is not part of a content page or an article), you
add a couple of lines below the image describing it. In essence,
what you would do if you were caring for people whose browsers
disabled images and those who wanted some details about the
7. Which style tag is preferred by the W3C for emphasizing
is one most people trip out on. The <b> tag is commonly
for style purposes (to make text go bold), and this was inadvertently
carried over in SEO circles when people wanted to emphasize
sections of their content. However, the W3C standards advocate
one must use the <strong> tag to emphasize important
words in your
content. As for the <b> tag, W3C standards classify
it as a styling
tag and actually want you to use CSS to style your content,
that's a separate issue.
if you're using <b> tags to emphasize important parts
content, stop! Use <strong> tags for keywords and key
terms, and keep
the <b> tag for visual emphasis only.
What types of websites are most trusted by search engines
High PR websites.
b. .edu and .gov websites.
c. Low PR websites with lots of backlinks.
d. Medium to High PR websites with lots of backlinks from
high ranking websites.
e. Both b and d
sites are like gold on the Internet - a link from them is
better than several links from small, unknown sites. Search
use different criteria to establish the trustworthiness of
but common elements include those websites that are official
(reduced chance of spamming and greater chance of accurate
sites such as .edu and .gov sites (not .org, as this extension
been spammed and abused already) and those websites that receive
large number of links from other high ranking and trusted
links from these sites is tough, but definitely a great
9. Which of these sites will provide the most valuable link?
a. A PR 7 website.
b. A PR 5 site closely related to your niche with strong backlinks
from .edu and .gov (trusted) domains.
c. A website with hundreds of pages of duplicate content that
banned in the search engines.
d. A PR 6 website loosely related to your niche but with few
a site to be valuable as a backlink, it has to fulfill the
must be trusted by the search engines - that is, it must have
backlinks of its own from trusted sites.
It must be closely related to your niche - the closer, the
So if you're running a soccer store, a tech site may not be
ideal backlink but a sports site reviewing soccer products
definitely worth going after.
It should be a clean site - without any penalties.
Suppose that you were offered the following 4 choices as a
link - which one would be the most valuable?
An optimized contextual link (a link as part of a page's content
with proper anchor text) from a closely related PR 5 site's
b. A link on the links page of an unrelated PR 7 site - shared
50 other links (and their two line descriptions).
c. A link on the links page of closely related PR 6 site -
with 20 other links.
d. A PR 6 link from a directory page with 10 other links only.
The best links are those that are contextual and contain optimized
anchor text - such an in-text link to SEO Elite from a blog
of a leading SEO blog (e.g. seomoz or webguerrilla). Note
similar link from a totally unrelated site such as a real
portal will not carry the same value.
directory pages and link pages carry value, these are not
as important as contextual links, mainly because contextual
are harder to spam.
11. If you were building links for greenwidgets.com, what
be your strategy in choosing anchor text?
Buy high PR links from closely related sites that offer traffic
as well as link wealth.
b. Use organic marketing tactics to encourage natural link
using your site's content.
c. Submit articles to article directories and link to your
inner pages in those articles to build 'deep' links.
d. All of the above.
one was fairly straightforward - when building links, you
should pursue opportunities on all fronts. Don't ignore developing
your site's content and focus all your attention on buying
Instead, balance your link building efforts and divide equal
for each of these activities.
12. Which of these four is the most important in assessing
The anchor text.
b. The PR of the page you're getting the links from.
c. The number of outgoing links on the link page.
d. The title tag of the link page.
four factors are important, but apart from anchor text, the
three are also dependent on other factors that may or may
in your favor. For example, the PR of the page you're getting
from is meaningless if the website is in a totally different
than yours. Similarly, the title tag of the link page may
[home], but if the link is contextual and if the anchor text
optimized, it's still a valuable link (where as the reverse
good title tag, bad anchor text - will not be true.
number of outgoing links is only to be concerned about because
it might show the search engine that you are situated on a
list page, which they may or may not penalize the link for.
However, a good content page (like on a blog) may contain
links - yet with optimized anchor text and placed in proper
the link is suddenly very valuable.
13. How many links should you get for your site in the first
months (on average)?
50-70 links a month.
b. 100+ links a month.
c. As many quality links as you can.
d. 25-40 a month.
While the Google Sandbox is not a myth (nor is it as strictly
as some people might say it is), there are no penalties for
too many links. In fact, the 'pace' at which you build your
only becomes suspicious if it is unnatural - for example,
suddenly get 100+ links to your website in 2 weeks that are
link network (assuming this link network can be detected by
engine) and you have made little or no addition to your site
this would constitute as suspicious, unnatural link building.
the other hand, if you're continually adding content and getting
links (through article submissions as well as through your
efforts), you may get 300+ links in a week (like seomoz did
for its ranking
factors list) and the search engine will recognize these as
and something viral like this can even propel your site out
of the Sandbox.
What does PageRank technically measure?
The linking power carried by a particular link.
b. How many external, inbound links point to a particular
c. The number and quality of the links pointing to a particular
d. Your ranking position in the search engines.
is not link popularity (number of inbound links) or link weight
(the linking power carried by a particular page) - in fact,
it is a
combination of both as well as several different factors.
your search engine rankings are not determined exclusively
PageRank - hundreds of other factors, including relevancy
anchor text and other off-page and on-page factors come into
play as well.
PageRank is just a measure, and as a measure its value has
declining - something claimed by Google as well.
15. What does the term "Sandbox" describe in reference
to Google's SERPs?
The ranking factors affecting all new websites that are targeting
competitive keywords before targeting less competitive keywords.
b. Google's system for penalizing sites exhibiting an overly-optimizing
c. Google's penalty for building too many links too quickly.
d. Google's play area for their staff during lunch break.
The Sandbox is a series of filters applied to all new websites
try to rank for their select search terms on Google. It does
websites for building too many links too quickly (as explained
in a previous
question), although these filters do affect websites that
are seemingly too
well-optimised than their niche competitors.
best path to avoid the Sandbox (or to get out if you're stuck)
keep building natural links through your content and focus
on your rankings
in MSN and Yahoo. If you're ranking highly in those search
engines and are
constantly building contextual links, you'll be able to get
out of the
Sandbox within an year.
If you start with a keyword phrase that isn't very competitive
"less known", you WILL bypass the "sandbox"
and should rank well pretty quickly.
Once you build credibility and authority/age, you can start
to take on the
16. What is the best way for websites with very little content
(like ecommerce stores)
rank highly for competitive product terms?
They have a lot of natural links (one-way, contextual) with
text from a wide variety of websites.
b. Their pages are stuffed with keywords and "white text".
c. They use content-generating software to spam the search
engines and attain
d. They pay a lot of money to get high PR links.
This comes under the whole content vs. links debate: which
is more important?
Search engines value both, thus the only way to rank well
if you have less
of one of them is to have more of the other.
the context of ecommerce stores, they face stiff competition
other stores that buy high PR links to artificially inflate
The best way to beat them is to go for contextual, one-way
trusted websites - this is harder and takes more time, but
include first page rankings on SERPs.
17. Which of these will NOT get your site penalized in Google?
Thousands of automatically-generated pages built only for
the search engines.
b. Building quality links at a steady pace.
c. Scraping (stealing) content from other websites.
d. Getting links from websites that Google considers to be
from a 'bad'
content-generating software that creates pages only for search
is a common spam tactic, and search engines have, in the past
couple of years,
rapidly caught on to this approach and will penalize it severely.
Similarly, stealing content from other sites is not that hard
(they measure the similarity of content and match it with
which page was
from a website that is already penalized by Google can get
penalized - this is not a guarantee, but if your website is
links from banned sites AND there is any spam-like activity
on your website
(like stuffing keywords into your meta keywords tag, or overoptimised
tags), then you may get penalized as well.
18. Which of these five methods will NOT give you an accurate
the search demand in a niche?
Overture search term figures
b. WordTracker.com numbers
Overture and WordTracker report numbers based on an analysis
of a subset of
search engine data. Nichebot provides data from the above
while Statcounter is used to monitor site traffic.
19. When designing the site structure of a website, which
of the following
statements is NOT a good idea?
Make a site map that points to each page on the site.
b. Attempt to make all pages accessible from the home page
by at most 3 clicks.
c. Link all of your inner pages to all of your other websites.
d. Create a category structure that goes from broad to narrow.
links should be reserved for the important internal pages
of your own
website (such as the home page, the contact page and main
This way, you will be transferring maximum link weight back
to the key pages
of your website so that they can rank higher. BY linking all
pages on 1 of
your websites, to your other website, the search engines will
that you are trying to manipulate their results and will more
penalize you accordingly.
20. Which is the best method of getting traffic to your site?
b. Pay for high PR links so that you get a PR yourself, which
will help boost
your own search engine rankings.
c. Submit your website to search engines and popular directories,
on creating content.
d. Create quality content that people in your niche would
want to link to,
and then promote that content through article syndication,
blogs and forums.
e. All of the above.
Traffic building methods, like link building, should never
be restricted to
one form of traffic (because when that dries up, you'll be
caught with your
proverbial pants down). If you sell products, then PPC ads
are a great tool
for driving targeted traffic. On the other hand, paying for
on related websites will do wonders as well. In addition,
traffic procured through link building and creating quality
assure that you have a steady stream of free traffic to rely
I hope that you have gained something from the SEO quiz as
well as the
discussion in this lesson. Remember, the only way to succeed
at SEO is
to APPLY what you learn - if you're not doing that, you had
Read more about Brad
Callen and SEO at
YOUR BONUS FOR READING SPN
are offered two e-books of a very high standard that have
so much, when I bought them.
They are written by Ken Evoy, one of the absolutely most trustworthy
and decent people in marketing and online presence.
One book is about the importance of pre-selling and you get
download here - a unique book in fact:
other book is about how to make your site sell. This is a
big handbook by
a master, and I can give it free to you at
as it has been released without any modifications to the original
guess most readers will even learn something important just
to these webpages (You aren't asked for your email or anything
else to get
these free great ebooks, strange enough).
COMPARISONS OF DIGITAL CAMERA RAW CONVERTERS
- Review done with Canon 1Ds Mk II and 20D RAW images
review compares the usefulness of a number of raw converters:
Adobe ACR, Bibble Pro, BreezeBrowser Pro, Canon Digital Photo
Pro, Capture One Pro,
RawShooter premium, Silkypix Developer Studio and SilverFast
DC Pro / DC VLT.
comparison / review of the raw converters includes the aspects
EXIF and IPTC information.
find the raw converter review at
STOCK PHOTOS NEWS and EASYSPACE WEB HOSTING
October 2006 (Web Services)
stock photography with all Easyspace web hosting packages
Further to recent partnership announcements and additional
features additions, Easyspace are pleased to announce yet
this week onwards, Easyspace will be teaming up with Fotolia
all web hosting customers a great deal on stock imagery and
– allowing them to brighten up their websites with professional
is the first worldwide social marketplace for royalty free
images, allowing individuals and professionals to legally
buy and share
stock images and illustrations.
and designers constantly update Fotolia with thousands of
new photos and illustrations each day, while photographers
receive commission from each photo sold and revenue from advertising
the free section.
all Fotolia is a huge community of creative people who enjoy
learning, and expressing themselves through forums and blog.
Haran, Managing Director of Easyspace, said "This is
a great partnership
for our customers and one that allows them to be even more
their web sites. Fotolia are a large company, and with over
stock images online, our customers are sure to find what their
partnership allows Easyspace web hosting customers to enjoy
on initial signup, and a discount of 10% on every purchase
are excited to be collaborating with Easyspace. Every website
and collaborating with one of UK’s most successful web
is a great way to enable the UK market to discover the creative
Fotolia provides. I hope Fotolia will help bring increased
Easyspace customers" says Oleg Tscheltzoff, President
find out more, visit http://www.easyspace.com
ADSENSE IS STILL LIVE - SEE FOR YOURSELF
access to benefiting from Adsense for content websites
with pre-made web templates and loads of articles with
'private label rights' (PLA) at this link
is meaning that you have the freedom to adapt the
articles to your own needs without violating any copyright.
I am using these resources for a number of other websites.
GET YOUR GIFT FOR READING AND STAYING
your gift. If you have a website or plan a website this will
improve your success very much.
CONTROLLED VOCABULARY KEYWORD CATALOG
you fight with time to code your pictures with the best
Then the Controlled Vocabulary by David Riecks might be the
solution to your problems:
SINCE LAST SPN
last SPN I could mention our hope for a soon arriving 5th
grandchild - and she was born the 26. September in beautiful
shape with a big black hair. The little girl with the name
and her mother are all well and her father has taken up the
Danish 2 weeks of birth leave to support the happy family.
and sorrow move up and down in real life and as
happy the birth was for the whole family, as much sorrow the
passing away of my mother in law has generated for 10 days
death of a 82 years old shouldn't shake a family, but for
it was a deep touching event, building on the 'heavy duty
my mother in law did for many of us for years to help us with
caring for our children during busy days, periods of ill
children and my many travels abroad.
WHITE-LIST STOCK PHOTO NEWS
Place the domains azfotos.com and
StockPhotoNews.com on your Safe List, so that you can
receive our e-zines and e-mails. The safe list can be
accessed via the "Options" link next to the main
Place the domains http://www.azfotos.com
in your Address Book.
Mail: If one SPN issue is filtered to your 'bulk'
folder, open the message and click on the "this is not
Spam" link next to the "From" field.
same goes for support e-mail. Some spam filters: Place
the domains azfotos.com and StockPhotoNews.com on the
filter's white-list. You may need to search a filter's
help for how to do this -- and depending on
software/version, they may call it a "white-list,"
list" or similar name.
ISPs: If one of your Stock Photo News issue is being
filtered, add the "azfotos.com" and "stockPhotoNews.com"
domains (or SPN´s 'From' or 'Reply-to' address) to your
address book or contact list. THANK YOU! / Soren
2006 by Soren Breiting, A-Z FOTOS.
"Find Stock Photos from most of the
World" Email me at: sb@ azfotosTAKETHISAWAY.com (email
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